The Three Most Critical Aspects for Implementing Holistic Customer Experience at Scale

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Shashank Katare
Shashank Katare

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GJMBR Volume 22 Issue E3

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The objective of our study was to evaluate, in a population of Togolese People Living With HIV(PLWHIV), the agreement between three scores derived from the general population namely the Framingham score, the Systematic Coronary Risk Evaluation (SCORE), the evaluation of the cardiovascular risk (CVR) according to the World Health Organization.
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Businesses are increasingly challenged by increasing competition, changing customer preferences and, industry dynamics. Moreover, the proliferation of channels and customer touchpoints has added to the complexity of keeping up with these constant changes. Only organizations that are agile enough to understand, evaluate and react to these dynamic requirements can drive innovation and growth. Therefore, organizations must be creative in their consumer engagement strategy across the marketing funnel to enhance overall customer experience, measure the performance, and establish the loopback to refine the strategy. The following paper outlines concepts to help consumer businesses accelerate customer experience management. The objective of the paper is to lay out guiding principles that organizations can use as part of their business processes to create, deliver, and measure personalized customer experiences and drive growth, loyalty, and satisfaction. The paper will dive into the three most important pillars of building successful customer experiences -Design a Customer Experience Management Model, Activate across touchpoints, and Measure performance across touchpoints.

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No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

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No ethics committee approval was required for this article type.

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Shashank Katare. 2026. \u201cThe Three Most Critical Aspects for Implementing Holistic Customer Experience at Scale\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 22 (GJMBR Volume 22 Issue E3): .

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Answer: Customer focus boosts holistic business growth by enhancing client satisfaction and loyalty.
Issue Cover
GJMBR Volume 22 Issue E3
Pg. 47- 57
Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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GJMBR-E Classification: JEL Code: M31
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v1.2

Issue date

January 9, 2023

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English

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The Three Most Critical Aspects for Implementing Holistic Customer Experience at Scale

Shashank Katare
Shashank Katare

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