Three Generations of Haji Noor Ali Sowdagar and Sons Limited: SWOT Analysis of a Family Business

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Dr. Nusrat Jahan
Dr. Nusrat Jahan
1 School of Business, East Delta University, Chittagong, Bangladesh

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The purpose of this study is to discover the factors that lead to sustaining a business for three generations from the early 20th century to the 21st century. For this purpose, this study used a SWOT model and identified internal strengths and weaknesses; and external threats and opportunities of the Haji Noor Ali Sowdagar and Sons Limited, which is a soap manufacturing enterprise established in the port city of Chittagong, Bangladesh. The study reveals goodwill as the enterprise’s key strength while lacking of dynamic management as the major weakness. This study also found growing local competition as the main threat while expanding demand as the major opportunity for the enterprise. This study concluded that Haji Noor Ali Sowdagar and Sons Limited lacks a proper segmentation, targeting and positioning strategy and needs to revaluate it’s ‘one size fits all’ approach to adapt to the changing and expanding demand of the country.

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References

  1. R Balamuralikrishna,J Dugger (1995). SWOT Analysis: A Management Tool for Initiating New Programs in Vocational Schools.
  2. Moi Mohammed Rizki,Mohd Mohd Ali,Ismail Mohd Adib (2013). Competitiveness of Halal Industry in Maghreb Countries.
  3. Toly Chen (2014). Strengthening the Competitiveness and Sustainability of a Semiconductor Manufacturer with Cloud Manufacturing.
  4. Ghazinoory (2011). SWOT methodology: A State of the Art Review for the past, a framework for the future.
  5. J Hunger,T Wheelen (2011). Essentials of Strategic Management.
  6. M Kaczmarek (2016). SWOT Analysis for Planned Maintenance strategy -a Case Study.
  7. Moghad Daszadeh (2015). An Integration of SWOT and Factor Analysis to Determining and Prioritizing Strategies: Case Study of a Persian food Industry.
  8. Parveen Kumar,M M.S. Nain (2019). Agriculture in India: A SWOT analysis.
  9. Shojaei (2010). Strategic Planning for a Food Industry Equipment Manufacturing Factory, using SWOT Analysis, QSPM, and MAUT Models.
  10. Maryam Saghaei,Leila Fazayeli,Mohammad Shojaee (2012). STRATEGIC PLANNING FOR A LUBRICANT MANUFACTURING COMPANY Using SWOT Analysis, QSPM model (one of the Top companies of Iranian Oil, Gas and Petrochemical Products Exporters' Association).

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

Dr. Nusrat Jahan. 2020. \u201cThree Generations of Haji Noor Ali Sowdagar and Sons Limited: SWOT Analysis of a Family Business\u201d. Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 20 (GJMBR Volume 20 Issue A10): .

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GJMBR Volume 20 Issue A10
Pg. 9- 14
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Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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June 1, 2020

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English

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The purpose of this study is to discover the factors that lead to sustaining a business for three generations from the early 20th century to the 21st century. For this purpose, this study used a SWOT model and identified internal strengths and weaknesses; and external threats and opportunities of the Haji Noor Ali Sowdagar and Sons Limited, which is a soap manufacturing enterprise established in the port city of Chittagong, Bangladesh. The study reveals goodwill as the enterprise’s key strength while lacking of dynamic management as the major weakness. This study also found growing local competition as the main threat while expanding demand as the major opportunity for the enterprise. This study concluded that Haji Noor Ali Sowdagar and Sons Limited lacks a proper segmentation, targeting and positioning strategy and needs to revaluate it’s ‘one size fits all’ approach to adapt to the changing and expanding demand of the country.

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Three Generations of Haji Noor Ali Sowdagar and Sons Limited: SWOT Analysis of a Family Business

Dr. Nusrat Jahan
Dr. Nusrat Jahan School of Business, East Delta University, Chittagong, Bangladesh

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