Three Generations of Haji Noor Ali Sowdagar and Sons Limited: SWOT Analysis of a Family Business

Dr. Nusrat Jahan

Three Generations of Haji Noor Ali Sowdagar and Sons Limited: SWOT Analysis of a Family Business

Dr. Nusrat Jahan * §

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§ School of Business, East Delta University, Chittagon...

Three Generations of Haji Noor Ali Sowdagar and Sons Limited: SWOT Analysis of a Family Business

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Abstract

The purpose of this study is to discover the factors that lead to sustaining a business for three generations from the early 20th century to the 21st century. For this purpose, this study used a SWOT model and identified internal strengths and weaknesses; and external threats and opportunities of the Haji Noor Ali Sowdagar and Sons Limited, which is a soap manufacturing enterprise established in the port city of Chittagong, Bangladesh. The study reveals goodwill as the enterprise’s key strength while lacking of dynamic management as the major weakness. This study also found growing local competition as the main threat while expanding demand as the major opportunity for the enterprise. This study concluded that Haji Noor Ali Sowdagar and Sons Limited lacks a proper segmentation, targeting and positioning strategy and needs to revaluate it’s ‘one size fits all’ approach to adapt to the changing and expanding demand of the country.

References

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Dr. Nusrat Jahan. 2020. "Three Generations of Haji Noor Ali Sowdagar and Sons Limited: SWOT Analysis of a Family Business". Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 20 (GJMBR Volume 20 Issue A10).

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GJMBR Volume 20 Issue A10

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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Classification

GJMBR-A Classification JEL Code: M00

Submission ReceivedDecember 9, 2019
Peer Review Double Blind
Handling Editor
Accepted January 1, 2020
Published January 15, 2020

Version of record

v1.2

Issue date

June 1, 2020

Language

English

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