Article Fingerprint
ReserarchID
5T1OD
In this study, we overview the effect of mixed elements of servings marketing with customer in Iran’s insurance industry. In the study we asked what’s the effect of mixed elements of marketing on communication management with customer? and present some hypothesis bases on whether there is a meaning relation between mixed factors of servings marketing (serving, price, distribution, promotion, personal, facilities and physical possessions) and CRM or not; we try to identify and prioritize the elements. Then distribute the questionnaires among the customers of Iran’s insurance company fulfill the importance and priority on communication management with customer through solidarity coefficient and Chi-square test, and the results show price is the most effective factor on CRM, and then after that, are putting the serving’s offering personnel’s character’s, distribution channel facilities and possessions, in order.
. 2013. \u201cTrust-Building Capabilities in E-Commerce: An Investigation into E-Ticketing Service in Aviation Industy\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 13 (GJMBR Volume 13 Issue E7): .
Crossref Journal DOI 10.17406/GJMBR
Print ISSN 0975-5853
e-ISSN 2249-4588
Explore published articles in an immersive Augmented Reality environment. Our platform converts research papers into interactive 3D books, allowing readers to view and interact with content using AR and VR compatible devices.
Your published article is automatically converted into a realistic 3D book. Flip through pages and read research papers in a more engaging and interactive format.
Total Score: 106
Country: Unknown
Subject: Global Journal of Management and Business Research - E: Marketing
Authors: Dr. Amue Gonewa John (PhD/Dr. count: 1)
View Count (all-time): 207
Total Views (Real + Logic): 4822
Total Downloads (simulated): 2414
Publish Date: 2013 09, Mon
Monthly Totals (Real + Logic):
This paper attempted to assess the attitudes of students in
Advances in technology have created the potential for a new
Inclusion has become a priority on the global educational agenda,
In this study, we overview the effect of mixed elements of servings marketing with customer in Iran’s insurance industry. In the study we asked what’s the effect of mixed elements of marketing on communication management with customer? and present some hypothesis bases on whether there is a meaning relation between mixed factors of servings marketing (serving, price, distribution, promotion, personal, facilities and physical possessions) and CRM or not; we try to identify and prioritize the elements. Then distribute the questionnaires among the customers of Iran’s insurance company fulfill the importance and priority on communication management with customer through solidarity coefficient and Chi-square test, and the results show price is the most effective factor on CRM, and then after that, are putting the serving’s offering personnel’s character’s, distribution channel facilities and possessions, in order.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.