Trust-Building Capabilities in E-Commerce: An Investigation into E-Ticketing Service in Aviation Industy

Dr. Amue Gonewa John

Trust-Building Capabilities in E-Commerce: An Investigation into E-Ticketing Service in Aviation Industy

Dr. Amue Gonewa John * §

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University of Port Harcourt, Nigeria

Trust-Building Capabilities in E-Commerce: An Investigation into E-Ticketing Service in Aviation Industy

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Abstract

In this study, we overview the effect of mixed elements of servings marketing with customer in Iran’s insurance industry. In the study we asked what’s the effect of mixed elements of marketing on communication management with customer? and present some hypothesis bases on whether there is a meaning relation between mixed factors of servings marketing (serving, price, distribution, promotion, personal, facilities and physical possessions) and CRM or not; we try to identify and prioritize the elements. Then distribute the questionnaires among the customers of Iran’s insurance company fulfill the importance and priority on communication management with customer through solidarity coefficient and Chi-square test, and the results show price is the most effective factor on CRM, and then after that, are putting the serving’s offering personnel’s character’s, distribution channel facilities and possessions, in order.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Dr. John. 2013. "Trust-Building Capabilities in E-Commerce: An Investigation into E-Ticketing Service in Aviation Industy". Global Journal of Management and Business Research, Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 13 (GJMBR Volume 13 Issue E7).

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GJMBR Volume 13 Issue E7

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

capability competitive strategy e-commerce e-ticketing Firm performance trust building

Classification

GJMBR-E Classification JEL Code: L81

Submission ReceivedDecember 16, 2012
Peer Review Double Blind
Handling Editor
Accepted January 5, 2013
Published January 15, 2013

Version of record

v1.2

Issue date

September 9, 2013

Language

English

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Total Score: 153

Country: Unknown

Subject: Global Journal of Management and Business Research

Authors: Dr. Amue Gonewa John (PhD/Dr. count: 1)

View Count (all-time): 402

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Publish Date: 2013 01, Tue

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Total Views: 1.1K

Total Downloads: 104

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