Understanding Apparel Preference of Different Social Status People of Bangladesh Apparel Market

1
Md. Moynul Hassan Shibly
Md. Moynul Hassan Shibly
2
Zinia Yasmin
Zinia Yasmin
3
Md. Sazol Ahmmed
Md. Sazol Ahmmed
4
Sushama Saha Swati
Sushama Saha Swati
1 Primeasia University
2 to 3 Bangladesh University of Engineering & Technology

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The information about apparel preferences by various social status people of Bangladesh is represented in this paper to get a clear scenario to understand customer demand in Bangladesh local market. The Apparel Industry reflects people’s lifestyles and shows their social and economic status. Therefore, different social status people of Bangladesh apparel preferences are essential to research because it is a vital sector of consumer behavior. The key objectives of the study are to assume apparel preferences in different status people of Bangladesh apparel market. Then a questionnaire was prepared to collect primary data from various social status people of Bangladesh Dhaka city areas, people’s Yearly income, Gender, Name, Occupation, Age, Product Name, Favorite Brand, Color, Cost, Design & Buying place of apparel. The collected data were then represented by using different quantitative tools. Apparel companies can target the right target segment regarding gender, age group, income, personality, culture, etc. By observing the apparel preferences of different customer it will be very easy task for vendors to launch the products in the market as per customer choice and demand.

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No external funding was declared for this work.

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The authors declare no conflict of interest.

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No ethics committee approval was required for this article type.

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Not applicable for this article.

Md. Moynul Hassan Shibly. 2018. \u201cUnderstanding Apparel Preference of Different Social Status People of Bangladesh Apparel Market\u201d. Global Journal of Research in Engineering - J: General Engineering GJRE-J Volume 18 (GJRE Volume 18 Issue J4): .

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Crossref Journal DOI 10.17406/gjre

Print ISSN 0975-5861

e-ISSN 2249-4596

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July 3, 2018

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The information about apparel preferences by various social status people of Bangladesh is represented in this paper to get a clear scenario to understand customer demand in Bangladesh local market. The Apparel Industry reflects people’s lifestyles and shows their social and economic status. Therefore, different social status people of Bangladesh apparel preferences are essential to research because it is a vital sector of consumer behavior. The key objectives of the study are to assume apparel preferences in different status people of Bangladesh apparel market. Then a questionnaire was prepared to collect primary data from various social status people of Bangladesh Dhaka city areas, people’s Yearly income, Gender, Name, Occupation, Age, Product Name, Favorite Brand, Color, Cost, Design & Buying place of apparel. The collected data were then represented by using different quantitative tools. Apparel companies can target the right target segment regarding gender, age group, income, personality, culture, etc. By observing the apparel preferences of different customer it will be very easy task for vendors to launch the products in the market as per customer choice and demand.

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Understanding Apparel Preference of Different Social Status People of Bangladesh Apparel Market

Md. Moynul Hassan Shibly
Md. Moynul Hassan Shibly Primeasia University
Zinia Yasmin
Zinia Yasmin Bangladesh University of Engineering & Technology
Md. Sazol Ahmmed
Md. Sazol Ahmmed Bangladesh University of Engineering & Technology
Sushama Saha Swati
Sushama Saha Swati

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