Understanding Apparel Preference of Different Social Status People of Bangladesh Apparel Market

Md. Moynul Hassan Shibly; Md. Sazol Ahmmed; Sushama Saha Swati

Understanding Apparel Preference of Different Social Status People of Bangladesh Apparel Market

Md. Moynul Hassan Shibly * §

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Md. Sazol Ahmmed

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Sushama Saha Swati

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§ Primeasia University

Understanding Apparel Preference of Different Social Status People of Bangladesh Apparel Market

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Abstract

The information about apparel preferences by various social status people of Bangladesh is represented in this paper to get a clear scenario to understand customer demand in Bangladesh local market. The Apparel Industry reflects people’s lifestyles and shows their social and economic status. Therefore, different social status people of Bangladesh apparel preferences are essential to research because it is a vital sector of consumer behavior. The key objectives of the study are to assume apparel preferences in different status people of Bangladesh apparel market. Then a questionnaire was prepared to collect primary data from various social status people of Bangladesh Dhaka city areas, people’s Yearly income, Gender, Name, Occupation, Age, Product Name, Favorite Brand, Color, Cost, Design & Buying place of apparel. The collected data were then represented by using different quantitative tools. Apparel companies can target the right target segment regarding gender, age group, income, personality, culture, etc. By observing the apparel preferences of different customer it will be very easy task for vendors to launch the products in the market as per customer choice and demand.

References

7 Cites in Article

Reference Format

Margaret Hogg,Margaret Bruce,Alexander Hill (1998). Fashion brand preferences among young consumers.
Rosita Tajuddin,Hui Mohd; Tan,; Siang,Elena Karpova (2010). Understanding Apparel Preferences in the Multi-Ethnic Malaysian Market.
Raj Arora (2006). Product positioning based on search, experience and credence attributes using conjoint analysis.
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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Md. Shibly, Md. Ahmmed, Sushama Swati. 2018. "Understanding Apparel Preference of Different Social Status People of Bangladesh Apparel Market". Global Journal of Research in Engineering, Global Journal of Research in Engineering - J: General Engineering GJRE-J Volume 18 (GJRE Volume 18 Issue J4).

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GJRE Volume 18 Issue J4

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Journal Specifications

Crossref Journal DOI 10.17406/gjre

Print ISSN 0975-5861

e-ISSN 2249-4596

Keywords

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Classification

GJRE-J Classification FOR Code: 091599

Submission ReceivedDecember 12, 2017
Peer Review Double Blind
Handling Editor
Accepted December 31, 2017
Published January 15, 2018

Version of record

v1.2

Issue date

July 3, 2018

Language

English

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Article Matrices

Total Score: 104

Country: Bangladesh

Subject: Global Journal of Research in Engineering

Authors: Md. Moynul Hassan Shibly, Zinia Yasmin, Md. Sazol Ahmmed, Sushama Saha Swati (PhD/Dr. count: 0)

View Count (all-time): 345

Total Views (Real + Logic): 867

Total Downloads (simulated): 45

Publish Date: 2018 01, Mon

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Total Views: 867

Total Downloads: 45

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