Understanding the Tractor Market: an Exploratory Study in Haryana (India)

Understanding the Tractor Market: an Exploratory Study in Haryana (India)

Bajrang Lal Researcher

Contact

Dr. Ajmer Singh

Contact

α to σ Chaudhary Ranbir Singh University

Understanding the Tractor Market: an Exploratory Study in Haryana (India)

Article Fingerprint

ReserarchID

7LYH5

Understanding the Tractor Market: an Exploratory Study in Haryana (India) Banner

AI TAKEAWAY

Connecting with the Eternal Ground

Abstract

The success and the failure of any business depend upon the behavior of customers in a specific market. Hence the centre of all marketing activities is the customer. It is always difficult to understand and to predict consumers’ behavior in urban and rural areas (Kashyap, Pardeep & Siddhartha). India is a highly populated country. Its population is approximately 15% of the whole world. It has a population about 1.21 billion (census 2011). About 68.84% of total population live in 6, 40,867 villages and rest of population live in urban areas. India has 2.4% 0f world geographical areas, 4% water resources and about 15% of live stock and all this require more production to feed increasing population and livestock. Now starts the role of agriculture and that depends upon farm mechanization and farmers. Penetration of tractor in agriculture is imperative. Tractor is a mean of production, cultivation, transport, construction, electricity generation, and is also used for non agricultural purposes. India is an agricultural country with 68.86% rural population where 48.16% people get employment. Thus, agriculture directly impact Indian economy. Indian rural market includes more than 740 millions consumers and it adds about one million new consumers in market every year. Thus its potentials are very important and very lucrative for the marketers.

References

19 Cites in Article

Reference Format

S Akoijan (2012). Rural credit: a source of sustainable livelihood of rural India.
A Ashfaque (2013). Rural Marketing strategies for selling products and services: issues and challenge.
R Chawla (2008). Did India suffer so little in great recession that laid low the biggest economics of the west ?.
(1997). Modernizing Indian food chain and agriculture integrated action plan.
B Dogra (2010). marketing Management and Rural Marketing.
V Doon (2015). General Knowledge of Haryana.
Kavita Dubey,Suneha Goswami,Narendra Kumar,Ranjeet Kumar,Shelly Praveen (2009). CHARACTERIZATION OF PUTATIVE HEAT SHOCK TRANSCRIPTION FACTOR (Hsf2) GENE INVOLVED IN REGULATING THE EXPRESSION OF HSP90 IN WHEAT UNDER TERMINAL HEAT STRESS.
P Kashyap (2010). The Rural Marketing Book.
Mackinsey (2007). The Bird of Gold": the rise of Indian consumer market.
S Mandal,A Maity (2013). Unknown Title.
S Manish (2011). Consumer behaviour in rural marketing-a new paradigm.
R Ncaer (2010). How India earns, spends and saves -unmasking the rural India.
P,K (2009). Marketing Management: a south Indian perspective.
(2012). Unknown Title.
Chakravarty Rangarajan,D K Srivastava (2014). (wl 1978)-Role of Consumption and Investment Expenditures in India’s Growth.
G Singh (2004). Agricultural machinery industry in India(manufacturing, marketing and mechanizational promotion.
N Srivastava,A Kakra (2009). Farm mechanzation in India: a status paper.
Www (2016). Unknown Title.
Dattatraya Muzumdar (2011). Professor Umesh Sawalaram Vengsarkar – A genius neurosurgeon (27<sup>th</sup> September, 1934 - 5<sup>th</sup> July, 2016).

Download References

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Bajrang Lal. 2016. \u201cUnderstanding the Tractor Market: an Exploratory Study in Haryana (India)\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 16 (GJMBR Volume 16 Issue E2): .

More Citation Formats

Select Citation Style:

Download Citation

Download Article

GJMBR Volume 16 Issue E2
Pg. 29- 34

Explore Journals Explore Volume Read This Issue

Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

Not Found

Classification

GJMBR-E Classification: JEL Code: M39

Submission ReceivedDecember 6, 2015
Peer Review Double Blind
Handling Editor
Accepted January 3, 2016
Published January 15, 2016

Version of record

v1.2

Issue date

June 13, 2016

Language

Experiance in AR

Explore published articles in an immersive Augmented Reality environment. Our platform converts research papers into interactive 3D books, allowing readers to view and interact with content using AR and VR compatible devices.

View in VR

Read in 3D

Your published article is automatically converted into a realistic 3D book. Flip through pages and read research papers in a more engaging and interactive format.

View in 3D

Article Matrices

Total Score: 107

Country: Unknown

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Bajrang Lal, Dr. Ajmer Singh (PhD/Dr. count: 1)

View Count (all-time): 157

Total Views (Real + Logic): 3950

Total Downloads (simulated): 1962

Publish Date: 2016 06, Mon

Monthly Totals (Real + Logic):

Month 1: 49 views
Month 2: 53 views
Month 3: 26 views
Month 4: 55 views
Month 5: 52 views
Month 6: 44 views
Month 7: 35 views
Month 8: 33 views
Month 9: 41 views
Month 10: 39 views
Month 11: 47 views
Month 12: 28 views
Month 13: 33 views
Month 14: 44 views
Month 15: 26 views
Month 16: 35 views
Month 17: 41 views
Month 18: 39 views
Month 19: 25 views
Month 20: 40 views
Month 21: 38 views
Month 22: 22 views
Month 23: 23 views
Month 24: 15 views
Month 25: 36 views
Month 26: 28 views
Month 27: 28 views
Month 28: 48 views
Month 29: 28 views
Month 30: 31 views
Month 31: 40 views
Month 32: 25 views
Month 33: 23 views
Month 34: 28 views
Month 35: 28 views
Month 36: 49 views
Month 37: 17 views
Month 38: 43 views
Month 39: 46 views
Month 40: 26 views
Month 41: 31 views
Month 42: 21 views
Month 43: 36 views
Month 44: 41 views
Month 45: 20 views
Month 46: 31 views
Month 47: 33 views
Month 48: 34 views
Month 49: 34 views
Month 50: 27 views
Month 51: 32 views
Month 52: 19 views
Month 53: 27 views
Month 54: 36 views
Month 55: 38 views
Month 56: 35 views
Month 57: 18 views
Month 58: 29 views
Month 59: 29 views
Month 60: 49 views
Month 61: 28 views
Month 62: 32 views
Month 63: 32 views
Month 64: 24 views
Month 65: 18 views
Month 66: 13 views
Month 67: 40 views
Month 68: 37 views
Month 69: 27 views
Month 70: 24 views
Month 71: 38 views
Month 72: 19 views
Month 73: 33 views
Month 74: 27 views
Month 75: 31 views
Month 76: 18 views
Month 77: 14 views
Month 78: 27 views
Month 79: 21 views
Month 80: 40 views
Month 81: 48 views
Month 82: 48 views
Month 83: 21 views
Month 84: 31 views
Month 85: 31 views
Month 86: 38 views
Month 87: 38 views
Month 88: 22 views
Month 89: 29 views
Month 90: 28 views
Month 91: 28 views
Month 92: 18 views
Month 93: 11 views
Month 94: 34 views
Month 95: 30 views
Month 96: 40 views
Month 97: 35 views
Month 98: 35 views
Month 99: 36 views
Month 100: 28 views
Month 101: 36 views
Month 102: 35 views
Month 103: 21 views
Month 104: 22 views
Month 105: 36 views
Month 106: 26 views
Month 107: 15 views
Month 108: 30 views
Month 109: 40 views
Month 110: 24 views
Month 111: 34 views
Month 112: 38 views
Month 113: 43 views
Month 114: 28 views
Month 115: 30 views
Month 116: 37 views
Month 117: 55 views
Month 118: 47 views
Month 119: 37 views

Total Views: 3950

Total Downloads: 1962

2026 Trends

Published Article

Our website is actively being updated, and changes may occur frequently. Please clear your browser cache if needed. For feedback or error reporting, please email [email protected]