Understanding the Tractor Market: an Exploratory Study in Haryana (India)

1
Bajrang Lal
Bajrang Lal Researcher
2
Dr. Ajmer Singh
Dr. Ajmer Singh
1 CRSU Jind Haryana, India
2 Chaudhary Ranbir Singh University

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The objective of our study was to evaluate, in a population of Togolese People Living With HIV(PLWHIV), the agreement between three scores derived from the general population namely the Framingham score, the Systematic Coronary Risk Evaluation (SCORE), the evaluation of the cardiovascular risk (CVR) according to the World Health Organization.
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The success and the failure of any business depend upon the behavior of customers in a specific market. Hence the centre of all marketing activities is the customer. It is always difficult to understand and to predict consumers’ behavior in urban and rural areas (Kashyap, Pardeep & Siddhartha). India is a highly populated country. Its population is approximately 15% of the whole world. It has a population about 1.21 billion (census 2011). About 68.84% of total population live in 6, 40,867 villages and rest of population live in urban areas. India has 2.4% 0f world geographical areas, 4% water resources and about 15% of live stock and all this require more production to feed increasing population and livestock. Now starts the role of agriculture and that depends upon farm mechanization and farmers. Penetration of tractor in agriculture is imperative. Tractor is a mean of production, cultivation, transport, construction, electricity generation, and is also used for non agricultural purposes. India is an agricultural country with 68.86% rural population where 48.16% people get employment. Thus, agriculture directly impact Indian economy. Indian rural market includes more than 740 millions consumers and it adds about one million new consumers in market every year. Thus its potentials are very important and very lucrative for the marketers.

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References

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No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

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Bajrang Lal. 2016. \u201cUnderstanding the Tractor Market: an Exploratory Study in Haryana (India)\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 16 (GJMBR Volume 16 Issue E2): .

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GJMBR Volume 16 Issue E2
Pg. 29- 34
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Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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GJMBR-E Classification: JEL Code: M39
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v1.2

Issue date

June 13, 2016

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English

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The success and the failure of any business depend upon the behavior of customers in a specific market. Hence the centre of all marketing activities is the customer. It is always difficult to understand and to predict consumers’ behavior in urban and rural areas (Kashyap, Pardeep & Siddhartha). India is a highly populated country. Its population is approximately 15% of the whole world. It has a population about 1.21 billion (census 2011). About 68.84% of total population live in 6, 40,867 villages and rest of population live in urban areas. India has 2.4% 0f world geographical areas, 4% water resources and about 15% of live stock and all this require more production to feed increasing population and livestock. Now starts the role of agriculture and that depends upon farm mechanization and farmers. Penetration of tractor in agriculture is imperative. Tractor is a mean of production, cultivation, transport, construction, electricity generation, and is also used for non agricultural purposes. India is an agricultural country with 68.86% rural population where 48.16% people get employment. Thus, agriculture directly impact Indian economy. Indian rural market includes more than 740 millions consumers and it adds about one million new consumers in market every year. Thus its potentials are very important and very lucrative for the marketers.

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Understanding the Tractor Market: an Exploratory Study in Haryana (India)

Bajrang Lal
Bajrang Lal CRSU Jind Haryana, India
Dr. Ajmer Singh
Dr. Ajmer Singh Chaudhary Ranbir Singh University

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