Use of Ethical and Halal Concept in Marketing of Consumer Products: What is Going, What Must do and What Must Not do in Bangladesh
The study helps to understand the use of ethical and halal concept in marketing consumer’s products & explore the some variables that affect the unethical practices of consumer’s products in Bangladesh. The study, descriptive in nature, has been conducted based on primary and secondary data. The study has been conducted among 60 respondents at Rangpur City Corporation in Bangladesh who are regularly use consumers products. The survey questionnaire has been included 48 questions designed under 5-point Likert scale. The collected data have been analyzed by using frequency distribution analysis through the SPSS 20.0 version. The study also shows that 95percent of respondents have already faced unethical practices when they have bought any consumers products. 90 percent of respondents believed that unethical practices of Consumer’s products is increased day by day.
