Use of Ethical and Halal Concept in Marketing of Consumer Products: What is Going, What Must do and What Must Not do in Bangladesh

Md. Nekmahmud

Use of Ethical and Halal Concept in Marketing of Consumer Products: What is Going, What Must do and What Must Not do in Bangladesh

Md. Nekmahmud * § Research Scholar and Marketing Expert

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Begum Rokeya University Rangpur, Bangladesh

Use of Ethical and Halal Concept in Marketing of Consumer Products: What is Going, What Must do and What Must Not do in Bangladesh

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Abstract

The study helps to understand the use of ethical and halal concept in marketing consumer products and explore the some variables that affect the unethical practices of consumer products in Bangladesh. The study, descriptive in nature, has been conducted based on primary and secondary data. The study has been conducted among 60 respondents at Rangpur City Corporation in Bangladesh who are regularly purchasing consumer products. The survey questionnaire has been included 48 questions designed under 5-point Likert scale. The collected data have been analyzed by using frequency distribution analysis through the SPSS 20.0 version. The study shows that 95 percent of respondents have already faced unethical practices when they have bought any consumer products. 90 percent of respondents believed that unethical practices of Consumer products are increasing day by day. Misleading advertising, selling products with an expired date, using chemicals in the products, including preservative in different products, fluctuating prices by seller, agent or middleman, use sexual appeal, wrong information in the product labeling are the main factors that affect the unethical practices of consumer products in Bangladesh. Marketing practices should be ethical and credible. Correct information, Islamic marketing and Islamic principles make a good effect on the economy of the country.

References

15 Cites in Article

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Md. Nekmahmud. 2016. "Use of Ethical and Halal Concept in Marketing of Consumer Products: What is Going, What Must do and What Must Not do in Bangladesh". Global Journal of Management and Business Research, Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 16 (GJMBR Volume 16 Issue E4).

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GJMBR Volume 16 Issue E4

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

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Classification

GJMBR-E Classification JEL Code: M31

Submission ReceivedDecember 7, 2015
Peer Review Double Blind
Handling Editor
Accepted December 31, 2015
Published January 15, 2016

Version of record

v1.2

Issue date

October 19, 2016

Language

English

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Article Matrices

Total Score: 148

Country: Bangladesh

Subject: Global Journal of Management and Business Research

Authors: Md. Nekmahmud (PhD/Dr. count: 0)

View Count (all-time): 273

Total Views (Real + Logic): 1319

Total Downloads (simulated): 117

Publish Date: 2016 01, Fri

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Total Views: 1.3K

Total Downloads: 117

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