Use of Value Generating Variables (VGV) for Evaluation and Diagnosis of the Value Chain in Strategy Creation Competitive in Organizations
I. Introduction There is a vast amount of studies and literature on the concepts of Value Chain and Competitive Strategy, which were originally proposed by Michael Porter [1]. Since then, these two concepts have supported the development of organizations in their quest to enhance their competitiveness in the markets. The concept of value in products has gained significant importance in ensuring their success. Today, discussing value in products or services is a term related to customer perception. It is a term that is subject to how the customer perceives the attributes of the product or service. In other words, value has a significant subjective component, as it depends on multiple factors for evaluation by the end consumer. Nevertheless, organizations are obligated to continue creating value in their processes that integrate the Value Chain to remain competitive in the market
