Website and Television Broadcasting of National Parks: A Perceived Possibility of Promoting and Marketing National Parks in Nigeria

Adigun Joseph Olusegun; Oyeleye D. O.; Ugege P. E.; Onihunwa J. O.; Irunokhai E. A.

Website and Television Broadcasting of National Parks: A Perceived Possibility of Promoting and Marketing National Parks in Nigeria

Adigun Joseph Olusegun *

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Oyeleye D. O.

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Ugege P. E.

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Onihunwa J. O.

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Irunokhai E. A.

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Website and Television Broadcasting of National Parks: A Perceived Possibility of Promoting and Marketing National Parks in Nigeria

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Abstract

The current coronavirus outbreak has made several organizations such as schools, churches, real estate consultants, tourist attraction centres begin to exploit the benefits of information technology to ensure the continuous running of their operation through website and television broadcast. The need for National Park in the developing countries to showcase their flora, fauna and environment through website and television broadcast intervention (WTBI) are not farfetched. It is believed WTBI could market and promote national parks in developing countries to potential tourists, because through website and television broadcast intervention WTBI, the developed countries have achieved high operational efficiency and income to increase National Park Visitation Intention (NPVI) of tourists. As such they have generated so much income through tourism to their national parks. The study utilized online survey to evaluate the adequacy of current WTB intervention puts in place by management of national parks in Nigeria and the consequent effects of improving on current WTBI to market and promote national parks in Nigeria.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

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No ethics committee approval was required for this article type.

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Not applicable for this article.

How to Cite This Article

Adigun Joseph Olusegun, Oyeleye D. O., Ugege P. E., Onihunwa J. O., Irunokhai E. A.. 2021. "Website and Television Broadcasting of National Parks: A Perceived Possibility of Promoting and Marketing National Parks in Nigeria". Global Journal of Human-Social Science - H: Interdisciplinary GJHSS-H Volume 21 (GJHSS Volume 21 Issue H1).

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GJHSS Volume 21 Issue H1

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Journal Specifications

Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

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GJHSS-H Classification FOR Code: 050211

Submission ReceivedFebruary 5, 2021
Peer Review Double Blind
Handling Editor
Accepted February 28, 2021
Published March 15, 2021

Version of record

v1.2

Issue date

January 15, 2021

Language

English

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