What Defines Success: Analysis of Pakistan Telecom Industry

Saif Ur Rahman

What Defines Success: Analysis of Pakistan Telecom Industry

Saif Ur Rahman * §

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International Islamic University, Islamabad, Pakistan.

What Defines Success: Analysis of Pakistan Telecom Industry

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Abstract

Extensive study and in depth interviews with the management of telecom stated different factors that identify top performers from average performers in the telecom sector. Certain globally recognized factors required to outstand as a company are still valid for MNC’s operating in Pakistan, whereas contextual factors cannot be overlooked. Mobilink is conscious about its operations which is one of the top companies of Pakistan in telecom sector. Ufone and Telenor are fighting to be the number 2. This is a serious threat for Ufone as it has been on number 2 till 2007 till replaced by Telenor, even though it entered almost at the same time aswarid which is at number 4 in the competition. Instaphone collapsed as it did not respond timely to technology, opportunities, and exploitation of others ideas, neither paid enough attention to bringing value addition to their services or packages which caused customer dissatisfaction and eventually ended in losing customers to competitors.

References

14 Cites in Article

Reference Format

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Saif Ur Rahman. 2013. "What Defines Success: Analysis of Pakistan Telecom Industry". Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 13 (GJMBR Volume 13 Issue E3).

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GJMBR Volume 13 Issue E3

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

Benchmarking customer retention Customer Satisfaction exploration oligopolistic competition

Classification

GJMBR-E Classification JEL Code: P23

Submission ReceivedDecember 16, 2012
Peer Review Double Blind
Handling Editor
Accepted January 2, 2013
Published January 15, 2013

Version of record

v1.2

Issue date

March 15, 2013

Language

English

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Article Matrices

Total Score: 155

Country: Pakistan

Subject: Global Journal of Management and Business Research

Authors: Dr. Sara Khan, Saif Ur Rahman, Hira Amin (PhD/Dr. count: 1)

View Count (all-time): 330

Total Views (Real + Logic): 1081

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Publish Date: 2013 01, Tue

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Total Views: 1.1K

Total Downloads: 85

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