What Internal and External Factors influence Impulsive Buying Behavior in Online Shopping?

What Internal and External Factors influence Impulsive Buying Behavior in Online Shopping?

Pei Ling Lim

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Rashad Yazdanifard

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α HELP University

What Internal and External Factors influence Impulsive Buying Behavior in Online Shopping?

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Abstract

Impulsive buying behavior can be considered as a way of increasing profit of marketers. Nowadays, the popularity of electronic commerce has gained more attention from researchers and marketers as well. Hence, studying the causes of online impulsive buying behavior is necessary as such study may generate certain innovative ideas or strategies to marketers to increase profit from online market. In this study, the author emphasizes on internal factors (e.g., psychological approach) and external factors (e.g., situational, product and website factors) in studying the impulsive buying behavior. The external factors (e.g., website designs) and internal factors (e.g., affective states) which cause impulsive purchase are interrelated in certain aspects and are hard to separate individually.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Pei Ling Lim. 2015. \u201cWhat Internal and External Factors influence Impulsive Buying Behavior in Online Shopping?\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 15 (GJMBR Volume 15 Issue E5): .

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GJMBR Volume 15 Issue E5
Pg. 25- 32

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

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Classification

GJMBR-E Classification: JEL Code: M39

Submission ReceivedFebruary 13, 2015
Peer Review Double Blind
Handling Editor
Accepted March 3, 2015
Published March 15, 2015

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v1.2

Issue date

June 1, 2015

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Article Matrices

Total Score: 102

Country: Malaysia

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Pei Ling Lim, Rashad Yazdanifard (PhD/Dr. count: 0)

View Count (all-time): 138

Total Views (Real + Logic): 4085

Total Downloads (simulated): 2061

Publish Date: 2015 06, Mon

Monthly Totals (Real + Logic):

Month 1: 21 views
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Month 3: 54 views
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Total Views: 4085

Total Downloads: 2061

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