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Impulsive buying behavior can be considered as a way of increasing profit of marketers. Nowadays, the popularity of electronic commerce has gained more attention from researchers and marketers as well. Hence, studying the causes of online impulsive buying behavior is necessary as such study may generate certain innovative ideas or strategies to marketers to increase profit from online market. In this study, the author emphasizes on internal factors (e.g., psychological approach) and external factors (e.g., situational, product and website factors) in studying the impulsive buying behavior. The external factors (e.g., website designs) and internal factors (e.g., affective states) which cause impulsive purchase are interrelated in certain aspects and are hard to separate individually.
Pei Ling Lim, Dr. Rashad Yazdanifard. 2015. "What Internal and External Factors influence Impulsive Buying Behavior in Online Shopping?". Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 15 (GJMBR Volume 15 Issue 19 (E5)).
Crossref Journal DOI 10.17406/GJMBR
Print ISSN 0975-5853
e-ISSN 2249-4588
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Total Score: 102
Country: Malaysia
Subject: Global Journal of Management and Business Research - E: Marketing
Authors: Pei Ling Lim, Rashad Yazdanifard (PhD/Dr. count: 0)
View Count (all-time): 326
Total Views (Real + Logic): 856
Total Downloads (simulated): 71
Publish Date: 2015 04, Mon
Monthly Totals (Real + Logic):
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