What is Islamic Marketing

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Dr. Syed Ali Hussnain
Dr. Syed Ali Hussnain
α University of Lahore

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What is Islamic Marketing

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Abstract

No significant work has been done on the subject of Islamic marketing and for the same reason we can’t even find a proper definition of it in any book or on any website. No doubt it is an emerging field and it will take a long time to realize its full potential. The good news is that it is finally getting much needed attention which it deserves because if handled properly it holds the key of creating a successful system to cater the needs of 1.7 Billion Muslims worldwide. This research paper is an effort in this direction to lay the foundation of, and advance Islamic marketing as a new discipline.

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Dr. Syed Ali Hussnain. 1969. \u201cWhat is Islamic Marketing\u201d. Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 11 (GJMBR Volume 11 Issue A11): .

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Issue Cover
GJMBR Volume 11 Issue A11
Pg. 101- 103
Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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No significant work has been done on the subject of Islamic marketing and for the same reason we can’t even find a proper definition of it in any book or on any website. No doubt it is an emerging field and it will take a long time to realize its full potential. The good news is that it is finally getting much needed attention which it deserves because if handled properly it holds the key of creating a successful system to cater the needs of 1.7 Billion Muslims worldwide. This research paper is an effort in this direction to lay the foundation of, and advance Islamic marketing as a new discipline.

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What is Islamic Marketing

Dr. Syed Ali Hussnain
Dr. Syed Ali Hussnain University of Lahore

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