What is Islamic Marketing

Dr. Syed Ali Hussnain

What is Islamic Marketing

Dr. Syed Ali Hussnain * §

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§ The University of Lahore

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MBRJ5D60

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Abstract

No significant work has been done on the subject of Islamic marketing and for the same reason we can’t even find a proper definition of it in any book or on any website. No doubt it is an emerging field and it will take a long time to realize its full potential. The good news is that it is finally getting much needed attention which it deserves because if handled properly it holds the key of creating a successful system to cater the needs of 1.7 Billion Muslims worldwide. This research paper is an effort in this direction to lay the foundation of, and advance Islamic marketing as a new discipline.

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Dr. Syed Ali Hussnain. 1969. "What is Islamic Marketing". Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 11 (GJMBR Volume 11 Issue A11).

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GJMBR Volume 11 Issue A11

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

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Classification

GJMBR-A Classification FOR Code: 150503

150505 JEL Code M31

M37

Submission ReceivedSeptember 17, 2011
Peer Review Double Blind
Handling Editor
Accepted October 17, 2011
Published October 29, 2011

Version of record

v1.2

Language

English

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Article Matrices

Total Score: 153

Country: Pakistan

Subject: Global Journal of Management and Business Research

Authors: Dr. Syed Ali Hussnain (PhD/Dr. count: 1)

View Count (all-time): 222

Total Views (Real + Logic): 5691

Total Downloads (simulated): 308

Publish Date: 2011 10, Sat

Monthly Totals (Real + Logic):

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Total Views: 5.7K

Total Downloads: 308

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