What Marketing Strategy for Sacred Geometry to Make Archaeotourism Work?

Isa Mulaj

What Marketing Strategy for Sacred Geometry to Make Archaeotourism Work?

Isa Mulaj * §

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What Marketing Strategy for Sacred Geometry to Make Archaeotourism Work?

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Abstract

Archaeotourism can take place in two main forms: i) on site or locations of discoveries; and ii) assembling the discoveries into museums or exhibitions. Given that the first option in Kosovo has not proven viable, a marketing strategy went on to be explored for the latter in broad terms by taking into account Bronze Age artifacts with engravings from the sacred geometry discovered by the Author of this paper during 2013-14, which were the work of ancient Illyrians. Yet, the results suggesta third alternative of archaeotourism development, and that is the interest by respective foreign scholars, institutions, and foundations by using Long Tail marketing approach. The paper interprets some astrological metaphors of sacred geometry in literature review, but draws conclusions from archeological discoveries.

References

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Isa Mulaj. 2016. "What Marketing Strategy for Sacred Geometry to Make Archaeotourism Work?". Global Journal of Human-Social Science - H: Interdisciplinary GJHSS-H Volume 15 (GJHSS Volume 15 Issue 64 (H10)).

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GJHSS Volume 15 Issue 64 (H10)

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Journal Specifications

Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

Keywords

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Classification

GJHSS-H Classification FOR Code: 430207

Submission ReceivedFebruary 3, 2015
Peer Review Double Blind
Handling Editor
Accepted March 3, 2015
Published December 9, 2015

Version of record

v1.2

Issue date

December 9, 2015

Language

English

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Article Matrices

Total Score: 101

Country: Albania

Subject: Global Journal of Human-Social Science - H: Interdisciplinary

Authors: Isa Mulaj (PhD/Dr. count: 0)

View Count (all-time): 654

Total Views (Real + Logic): 1338

Total Downloads (simulated): 89

Publish Date: 2015 12, Wed

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Total Views: 1.3K

Total Downloads: 89

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