What Motivates Consumers to Shop Online? An Empirical Study on Kano City Nigeria

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Sani Shuaibu Sagagi
Sani Shuaibu Sagagi
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Dr. Ramesh Kumar
Dr. Ramesh Kumar

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GJMBR Volume 20 Issue A6

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What Motivates Consumers to Shop Online? An Empirical Study on Kano City Nigeria Banner
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Shopping has become inevitable activity in modern society. There are several means of shopping, i.e. traditional and online shopping. Although, the technology evolved over the years, however, peoples take more times to accepted and adopted it in their daily life. Motivations to engage in retail shopping includes both utilitarian and hedonic dimension. Business conducted over the internet (web-shopping) provide an expanded opportunities for firms to come-up with cognitively and esthetically rich shopping environment in way and manner not readily imitable in none electronic shopping. In this study, Basic Necessity, Fun, price, trust, privacy, and convenience was identified as the main motivational factors. Furthermore, attitudinal model was also looked at; integrating construct drives from model of web-behavior.

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No external funding was declared for this work.

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The authors declare no conflict of interest.

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No ethics committee approval was required for this article type.

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Not applicable for this article.

Sani Shuaibu Sagagi. 2020. \u201cWhat Motivates Consumers to Shop Online? An Empirical Study on Kano City Nigeria\u201d. Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 20 (GJMBR Volume 20 Issue A6): .

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GJMBR Volume 20 Issue A6
Pg. 21- 26
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Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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GJMBR-A Classification: JEL Code: D91
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v1.2

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April 4, 2020

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English

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Shopping has become inevitable activity in modern society. There are several means of shopping, i.e. traditional and online shopping. Although, the technology evolved over the years, however, peoples take more times to accepted and adopted it in their daily life. Motivations to engage in retail shopping includes both utilitarian and hedonic dimension. Business conducted over the internet (web-shopping) provide an expanded opportunities for firms to come-up with cognitively and esthetically rich shopping environment in way and manner not readily imitable in none electronic shopping. In this study, Basic Necessity, Fun, price, trust, privacy, and convenience was identified as the main motivational factors. Furthermore, attitudinal model was also looked at; integrating construct drives from model of web-behavior.

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What Motivates Consumers to Shop Online? An Empirical Study on Kano City Nigeria

Sani Shuaibu Sagagi
Sani Shuaibu Sagagi
Dr. Ramesh Kumar
Dr. Ramesh Kumar

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