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ReserarchID
976NQ
Crossref Journal DOI 10.17406/GJMBR
Print ISSN 0975-5853
e-ISSN 2249-4588
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This paper attempted to assess the attitudes of students in
Advances in technology have created the potential for a new
Inclusion has become a priority on the global educational agenda,
Shopping has become inevitable activity in modern society. There are several means of shopping, i.e. traditional and online shopping. Although, the technology evolved over the years, however, peoples take more times to accepted and adopted it in their daily life. Motivations to engage in retail shopping includes both utilitarian and hedonic dimension. Business conducted over the internet (web-shopping) provide an expanded opportunities for firms to come-up with cognitively and esthetically rich shopping environment in way and manner not readily imitable in none electronic shopping. In this study, Basic Necessity, Fun, price, trust, privacy, and convenience was identified as the main motivational factors. Furthermore, attitudinal model was also looked at; integrating construct drives from model of web-behavior.
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