When Freedom of Expression Goes Awry on Social Media: An Analysis of Comments on Naij.Com in the Run-Up to the 2015 Presidential Elections in Nigeria

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Enwefah, Christopher Itetegbe
Enwefah, Christopher Itetegbe
2
Enwefah
Enwefah
3
Christopher Itetegbe
Christopher Itetegbe
1 Redeemers University,

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This paper carefully analyzed public comments on Naij.com facebook page with the goal to expose the direction in which the comments of social media users followed in their bid to show support and canvass votes for their preferred candidates in the run-up to the 2015 presidential elections. Although the traditional media were perceived to have carried more venom in their campaign advertisements and commentaries, this study focused on whether or not social media users abused their freedom of expression on the facebook platform, and whether tribal sentiment determined the direction of comments. The findings revealed that facebook users posted abusive comments on Naij.com news page, but posted more comments endorsing candidates of their choice, followed by comments rejecting candidates they did not want. Tribal sentiment clearly reflected in the direction of comments, which finally played out in the outcome of the presidential election results.

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References

  1. Aceproject (2015). Social media and elections.
  2. B Folarin (2002). Theories of Mass Communication: An Introductory Text.
  3. Olasehinde Akeem,Ighomereho Salome,Adeniji Olufunke (2015). SERVICE QUALITY DIMENSIONS AND CUSTOMER SATISFACTION: A STUDY OF SELECTED HOTELS IN OSUN STATE, NIGERIA.
  4. Shqipe Mjekiqi,Michael Gallagher (2014). The parliamentary elections in Kosovo, June 2014.
  5. J Omjuwa (2015). THE ROLE OF SOCIAL MEDIA IN CONTEMPORARY DEMOCRACY: A COMPARATIVE STUDY OF APC AND PDP CAMPAIGNS DURING THE 2015 AND 2019 GENERAL ELECTIONS IN NIGERIA.

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

Enwefah, Christopher Itetegbe. 2018. \u201cWhen Freedom of Expression Goes Awry on Social Media: An Analysis of Comments on Naij.Com in the Run-Up to the 2015 Presidential Elections in Nigeria\u201d. Global Journal of Human-Social Science - F: Political Science GJHSS-F Volume 17 (GJHSS Volume 17 Issue F5): .

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GJHSS Volume 17 Issue F5
Pg. 35- 38
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Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

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GJHSS-F Classification: FOR Code: 160699p
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January 19, 2018

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English

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This paper carefully analyzed public comments on Naij.com facebook page with the goal to expose the direction in which the comments of social media users followed in their bid to show support and canvass votes for their preferred candidates in the run-up to the 2015 presidential elections. Although the traditional media were perceived to have carried more venom in their campaign advertisements and commentaries, this study focused on whether or not social media users abused their freedom of expression on the facebook platform, and whether tribal sentiment determined the direction of comments. The findings revealed that facebook users posted abusive comments on Naij.com news page, but posted more comments endorsing candidates of their choice, followed by comments rejecting candidates they did not want. Tribal sentiment clearly reflected in the direction of comments, which finally played out in the outcome of the presidential election results.

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When Freedom of Expression Goes Awry on Social Media: An Analysis of Comments on Naij.Com in the Run-Up to the 2015 Presidential Elections in Nigeria

Enwefah
Enwefah
Christopher Itetegbe
Christopher Itetegbe

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