Strategic marketing planning and implementation
Consumer behaviour analysis and modelling
Branding, positioning and brand equity research
Advertising, sales promotion and media planning studies
Channel management and distribution strategy
Market research methodologies and insights application
Digital marketing, social media, influencer and content strategy
Product marketing, lifecycle and innovation management
Service marketing and relationship development
Retail marketing and shopper experience research
International marketing strategy and global market entry
Customer experience, engagement and satisfaction measurement
Pricing strategies, value creation and competitive positioning
Sustainability, ethics and corporate social responsibility in marketing
Analytics-driven marketing decision frameworks
CRM systems and customer retention research
Cross-disciplinary and emerging marketing technologies
Empirical studies of marketing effectiveness and outcomes
