About
Dr. Shahzad Khan is a dedicated academic and researcher based in Pakistan, currently serving as a Lecturer at the City University of Science and Information Technology (CUSIT) in Peshawar. With a strong foundation in management sciences, he holds an M.Sc. in Management Sciences and an MBA (Master in Business Administration). His research interests span strategic management, consumer behavior, and service quality, as evidenced by his published works including 'Role of Strategic Characteristics and its impact on Organizational Performance,' 'The Influence of Formal and Informal Sources on Consumer Buying Behavior,' and 'Role of Brand
Research expertise
PRIMARY RESEARCH DISCIPLINES
Business, Management and Accounting
Marketing
- Consumer Behavior in Brand Consumption and Identification
PRIMARY RESEARCH DISCIPLINES
Business, Management and Accounting
Marketing
- Consumer Behavior in Brand Consumption and Identification
Research
3 outputsRole of Brand Characteristics and Its Impact on Consumer Buying Behavior
Dr. Shahzad Khan
The Influence of Formal and Informal Sources on Consumer Buying Behavior
Dr. Shahzad Khan & Dr. Shahzad Khan
Role of Strategic Characteristics and its impact on Organizational Performance.
Dr. Shahzad Khan & Dr. Shahzad Khan
Showing 3 of 3 listed outputs
Experience & education
Experience
MS Research Scholar
Institute of Management Sciences
Education
M.Sc. (Management Sciences), MBA (Master in Business Administration)
Roles & contributions
Reviewer
GJCST