Bio
Dr. Shahzad Khan is a dedicated academic and researcher based in Pakistan, currently serving as a Lecturer at the City University of Science and Information Technology (CUSIT) in Peshawar. With a strong foundation in management sciences, he holds an M.Sc. in Management Sciences and an MBA (Master in Business Administration). His research interests span strategic management, consumer behavior, and service quality, as evidenced by his published works including 'Role of Strategic Characteristics and its impact on Organizational Performance,' 'The Influence of Formal and Informal Sources on Consumer Buying Behavior,' and 'Role of Brand Characteristics and Its Impact on Consumer Buying Behavior.' Dr. Khan has contributed significantly to the academic community, with 37 publications, 270 citations, and an h-index of 8. He also serves as a reviewer for the Global Journal of Computer Science and Technology (GJCST) and has mentored numerous scholars. His work reflects a commitment to advancing knowledge in business and management disciplines.
Educational Journey
M.Sc. (Management Sciences), MBA (Master in Business Administration)
Experience
Lecturer
0 - 0Institute of Management Sciences
MS Research Scholar
0 - 0Editors Role
Reviewer
GJCST
2012 -Research
Role of Brand Characteristics and Its Impact on Consumer Buying Behavior
Social classes can affect the behavior of consumers towards the product or services with respect to the features of product like brand image, price and quality of services. Consumer buying behavior is highly dependent on two variables income and brand characteristics. Sometimes consumers are not willing to buy a product or avail a service but for his/her status symbol the buying behavior of that consumer gets affected, here the social status retention shows the impact of brand characteristics on different social classes buying behavior. Globally there are three main classes I.e. Upper. Middle .and Lower classes. Each class of people have different behavior, attitude, preferences, interest, standard of living and income power, these are the variations that segments the individuals personality into distinct classes which are mentioned above. This study analyzed that how brand characteristics like brand image, price and quality can affect the buying behavior of middle and lower social classes for cell phone purchase.
