Research
Effect of Demographic Factors on Consumers’ Perception of Online Shopping
The growing use of internet in India especially in urban area provides an ideal platform for online shopping. The e-marketer can identify the various factors which affects buying behaviour of on line shoppers which can be used to develop marketing strategies. This will help not only in retaining existing customers but also converting potential customers into active one. The objective of the present study was to understand the consumers perception of online shopping and factors affecting it. To understand the perception of buyers, a survey was conducted using the structured questionnaire. The primary data was obtained from 100 respondents who have been using the online shopping. The data was analysed using SPSS software. ANOVA was used to find if there is any significant difference in the perception of respondents on the basis of demographic factors. It has been found that gender, age and annual income of respondents does not influence the customer perception where as educational qualification, marital status has significant impact in adoption of online shopping.
A Study of Customer Perception towards Service Quality of Life Insurance Companies in Delhi NCR Region
Economic performance of insurance companies is the outcome of customer’s satisfaction and their perception on service quality of the insurance service provider. The present study has focused on finding customer perception towards service quality as provided by the Life Insurance companies. The primary data has been collected from 139 respondents from Delhi NCR Region. The factor analysis and correlation has been used to find the perception of the customers. The study has found that there are four major factors which influence customer perception of service quality, namely responsiveness and assurance, convenience, tangible and empathy. Only age of the respondents have been found to be significantly related with the customer perception and other demographic factors have no significant impact.
