Bio
Vickneswaran Anojan is a Lecturer in the Department of Accounting, Faculty of Management Studies and Commerce, University of Jaffna, Sri Lanka.
Experience
Lecturer
0 - 0 • Department of AccountingEditors Role
Reviewer
Global Journal of Computer Science and Technology
0 -Research
Perception of Accounting Experts on Implementation of Integrated Reporting in Sri Lanka
The main purpose of this paper is to examine the perception of accounting experts on the implementation of integrated reporting in Sri Lanka. Integrated reporting provides a wide range of information especially financial and nonfinancial information to economic decision makers of the company. Primary data used in this study which was collected from accounting experts such as academician, auditors, professional accountants/ chief financial officer, accounting special degree graduated students, undergraduate students and accounting related professional studies students in Sri Lanka. Primary data collected through a 5 points Likert scale questionnaire. Questionnaire of this study covers two major parts, opportunities and benefits, challenges and disadvantages on the implementation of integrated reporting. Descriptive analysis performed in this study with the help of SPSS latest version. Mean analysis confirmed that opportunities and benefits on the implementation of integrated reporting are more than challenges and disadvantages on the implementation of integrated reporting in Sri Lanka. Further, this study found that there is a lack of knowledge and awareness regarding integrated reporting in Sri Lanka. Respondents of this study strongly recommended that there should be needed proper training program on integrated reporting for internal and external stake holders of the company
Consumers Preference and Consumers Buying Behavior on Soft Drinks: A Case Study in Northern Province of Sri Lanka
This study focused to find the consumer’s preference effect consumer’s buying behavior of all soft drinks which consumed by ordinary consumers in Northern Province. This study tested by using two main established variables which are consumer’s preference include four sub variable such as perceived product, perceived price, perceived place, perceived promotion and consumer’s buying behavior include four sub variable such as culture, Social factors, personal factors, psychological factors. The main objective was to evaluate the consumer’s preference and buying behavior of soft drinks. This survey has been explored the level of influence of consumer’s buying behavior. customer personal information which consists of gender, location of business, income level, brand, consuming period, preference and advertising media and also through research information which includes the dimensions of all variables. Information collected from 300 samples in the Northern Province for this study.
