Video Publish
In today’s digital and multimedia-driven research landscape, video content offers powerful ways to extend your reach, enhance engagement, and bring your work to life. Our Video Publish service helps you transform your research or publication into a professional, high-quality video that is ready for dissemination across academic platforms, social media, and institutional channels.
What Our Video Publish Service Includes
- We provide a complete end-to-end video production and publishing workflow, including:
- Concept & Script Development
- We collaborate with you to craft a concise, clear script that summarises your research, key findings, significance, and next steps, structured for visual and auditory impact.
- Production Planning & Visual Storyboarding
- We design a storyboard and choose visual assets (footage, animations, slides, graphics) that illustrate your research in a compelling way.
- Filming / Animation / Editing
- Depending on your project, we offer live-action filming (interviews, lab work, demonstrations), animated visuals (infographics, data visualisations), or a hybrid. Our editors refine the footage, ensure audio clarity, apply branding, and deliver polished video.
- Formatting & Technical Compliance
- We produce the final video in formats and resolutions compatible with publishing platforms (e.g., 1080p, 16:9 aspect ratio, MP4/H.264 codec) and provide transcript and closed-captioning where required. Many journals recommend less than 3-4 minutes in length.
- Metadata & Publication Support
- We prepare video metadata (title, authors, affiliation, keywords) and assist in integrating the video with your article, website, repository or journal platform. Video abstracts have been shown to significantly increase article views and citations
- Distribution & Promotion
- We help publish or embed the video on your website, journal portal or institutional channel, and support promotion through social media, newsletters, and author networks.
- Rights, Licensing & Long-Term Storage
- We assist with licensing agreements, copyright clearances (for visuals or music), and provide you with master video files for future use or repurposing.
Why Choose Video Publishing
- Amplified Impact & Reach
- A well-crafted video can capture attention more quickly than text, and encourage wider sharing, thereby increasing visibility, downloads and citations.
- Accessible for Diverse Audiences
- Video helps convey complex methods, results or implications in an engaging format. Animations or lab footage can make dense research more understandable.
- Multi-Platform Versatility
- The same video can be used on your institutional site, in presentations, at conferences, in social media and on YouTube or journal websites.
- Supports Research Communication & Engagement
- As many publishers note, video abstracts “let you introduce readers to your article in your own words” and offer a compelling way to attract others to your work.
- Future-Proof Your Content
- With video you build a reusable asset, suitable for teaching, outreach, public engagement, and institutional repositories.
How the Process Works
- 1. Initial Consultation & Planning
- We define your objectives, target audience, key messages, desired length, and style (live-action, animation, hybrid).
- 2. Script & Storyboard Creation
- We develop a script that captures your story, visuals, and voice. You review and approve.
- 3. Production / Filming / Animation
- We schedule and carry out filming, or create animations/graphics in line with the storyboard.
- 4. Editing, Review & Finalisation
- We edit footage, add voice-over, integrate graphics, apply branding, obtain your feedback, and deliver the final video with transcript and captions.
- 5. Publishing & Distribution
- We assist in integrating the video with your article, embedding on the journal/website, uploading to YouTube or institutional channels, and set up metadata, descriptions, and sharing links.
- 6. Promotion & Analytics
- We support video promotion (social media posts, author sharing, newsletters) and provide basic analytics (views, shares) as available.
- 7. Future Use & Archiving
- You receive master video files, and we advise on future reuse, lecture modules, presentations, outreach or teaching.
Tips for a Strong Video Abstract
- Keep it short and punchy: Aim for around 2–4 minutes maximum. Short videos hold attention better and are more shareable.
- Speak naturally and enthusiastically: Even if you use a script, try not to read word-for-word. Let your interest in the research show through.
- Tell a story - answer key questions: Briefly cover: What did you set out to investigate? How did you do it? What did you find? Why does it matter? Make viewers want to read the full article.
- Use visuals smartly: Incorporate images, charts, animations or short clips that illustrate your findings or methods. Visuals can communicate complex ideas quickly.
- Make it accessible: Use clear language, avoid heavy jargon, and assume a non-specialist viewer may watch. If you show text in the video, make sure it’s legible (large font, good contrast).
- Ensure good audio and lighting: A quiet filming environment, stable camera/tripod, and decent lighting make a big difference in perceived quality.
- Have a clear call to action: At the end, invite viewers to explore your full paper, visit the journal link or share the work. It helps convert interest into reading or engagement.
- Follow technical guidelines: Choose an appropriate aspect ratio (usually 16:9), ensure resolution is sufficient for online viewing, submit transcript if required, and respect copyright for any visuals/music used.
- Begin with a hook: Capture attention in the first 10–20 seconds, perhaps by stating an unexpected result, a provocative question, or a compelling visual. Then follow with the core message.
- Link to your article & maximise shareability: Include the article title, authors, DOI/link in video description or near the end of the video. Make the video easy to share via social media, institution website or newsletter.
FAQs
What length should the video be?
Many publishers recommend keeping the video under about 3-4 minutes to hold attention and maximise impact.
Do I need to film myself?
No. We can handle full production. If you have specific footage (lab shots, interviews) you wish to include, we integrate it.
Will translation or captions be included?
Yes. We provide transcripts and can assist with closed-captioning, subtitles or translation as a service add-on.
What file format will I receive?
Typically MP4 (H.264) in 1080p resolution, with optional variants for web/mobile. We can provide other formats if required by your platform.
Do I retain rights to the video?
Yes. You retain full rights; we help set up the licensing accordingly. We also ensure all third-party visuals/music are cleared for use.
Is this video the same as a video abstract?
Yes, this service includes creating a video abstract (a short video summary of your research) and wider video publishing capabilities (promo video, keynote excerpt, etc.). Video abstracts are increasingly used by journals to boost engagement.