Dr. Yakup Durmaz
Business Administration, Economics, Marketing Marketing Consumer Behaviour Consumer Buyer Behaviour Brand Branding Promotion Product Price Place Business Administration Economics Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Market Dynamics Consumer Market Behavior and Pricing Consumer Retail Behavior Studies Consumer behavior in food and health Technology Adoption and User Behaviour Consumer Perception and Purchasing Behavior Theory of planned behavior Management Theory and Practice Management, Economics, and Public Policy Digital Marketing and Social Media Systems theory in political science Political Science Research and Education Marketing science Business relationship management Return on marketing investment Business and Management Studies Management and Marketing Education Public Administration and Political Analysis Augmented Reality Applications Communication Computer Vision and Pattern Recognition Information Systems and Management Management of Technology and Innovation Organizational Behavior and Human Resource Management Political Science and International Relations Social Psychology Sociology and Political Science

Bio

Dr. Yakup Durmaz is an academic affiliated with Hasan Kalyoncu University in Gaziantep, Turkey, where he serves as an Assistant Professor in the Faculty of Economics, Administrative and Social Sciences. His research interests span business administration, economics, and marketing, with a particular focus on consumer behavior, customer relationship management, political marketing, and the evolution from traditional to digital marketing. Dr. Durmaz has authored several notable works including 'The Influence of Cultural Factors on Consumer Buying Behaviour and an Application in Turkey,' 'A Theoretical Approach to Customer Relationship Management and Communication,' 'A Theoretical Approach to Political Marketing,' and 'Travel from Traditional Marketing to Digital Marketing.' With a strong academic presence, he holds a PhD in Business Administration and has contributed significantly to the field through his research and teaching. His work is recognized internationally, and he maintains active profiles on various academic platforms, reflecting his ongoing commitment to advancing knowledge in marketing and management.

Educational Journey

Hasan Kalyoncu University

Bachelor Degree, Master Degree, PhD Degree • Business Administration, Economics, Marketing

Experience

Head of Business Department

0 - Present • Faculty of Economics and Administrative Sciences

0 - 0

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Affiliations

Hasan Kalyoncu University

Associate

Member since 2019

Research

The Influence of Cultural Factors on Consumer Buying Behaviour and an Application in Turkey

Article April 3, 2014

Nowadays, consumer behaviouris influenced not only by consumer personalities and motivations, but also by the relationships within families. Family is a social group and it can be considered the cornerstone of consumers so it has a crucial place in the perception of marketing. Marketeers closely interested in this issue to know the family which changed and renewed in course of time. It provides a tremendous advantage for a marketeer to know the family structure and its consumption characteristics (Durmaz and Zengin, 2011: 53). In this study, the affect of cultural factors on consumer buying behaviour is investigated. A survey was conducted on 1400 people from the different parts of Turkey. The information acquired from the results are analyzed and interpreted by the computer packet programs. Turkey has seven regions. From each region two provinces are selected by random sampling method. A face to face survey was conducted on 100 people from each province and in total 1400 people participated in the survey. The information obtained from the results are analyzed and interpreted by the computer packet programs