Bio
Yayoi Hirose is a Professor in Business at Toyo University, Japan, affiliated with the INIAD Hub-1 in Tokyo. Her research focuses on business management, knowledge management and transfer, strategy, and strategic management. She has authored the paper 'Threshold Concept for Promoting Business Transformation' and has contributed to both academic and business publications, with 6 academic papers and 3 business papers internationally, and 10 academic papers and more than 30 business papers nationally. She serves as a reviewer for the Global Journal of Management and Business Research (GJMBR) and is actively involved in research projects.
Experience
Professor in business
0 - 0Editors Role
Reviewer
GJMBR
2024 -Research
Threshold Concept for Promoting Business Transformation
This qualitative study highlights the importance of considering the threshold concept for promoting the business transformation of large-sized enterprises. The wide range of business literature and experts has debated how traditional large-sized companies can transform conventional approaches and mindset to be competitive. For example, many global enterprises now focus on digital transformation (DX), aiming to disrupt their conventional routines and adopt new DX knowledge and approaches. The literature on leadership identifies how a business leader should behave for their staff to transform their conventional approach, including promoting crisis awareness, setting up a clear strategy vision, and creating a DX department. However, without considering how to transform employees’ conventional way of thinking at the individual level, a leader’s action will be a unilateral announcement, and the company cannot promote company-wide transformation.
