Social Media Marketing for the Growth of an Organization in the 21st Century

Social Media Marketing for the Growth of an Organization in the 21st Century

Juhora Jamin Juha

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Social Media Marketing for the Growth of an Organization in the 21st Century

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Abstract

Social media marketing is being taken very enthusiastically by firms as a new tool in addition to traditional marketing activities. Using social media for marketing provides many advantages as cost efficiency, collaboration as well as outstanding customer management for making the firm perform better. It also has some problems like increase in employee engagement, customer traffic and competition in the online platform. The paper is secondary data based. It basically discusses the need to use social media as a marketing tool as it is mandatory to adopt new technologies to maintain brand image and customer involvement.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

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Not applicable for this article.

How to Cite This Article

Juhora Jamin Juha. 2019. \u201cSocial Media Marketing for the Growth of an Organization in the 21st Century\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 19 (GJMBR Volume 19 Issue E3): .

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GJMBR Volume 19 Issue E3
Pg. 1- 6

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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GJMBR-E Classification JEL Code: M37

M31

Submission ReceivedDecember 6, 2018
Peer Review Double Blind
Handling Editor
Accepted January 4, 2019
Published January 15, 2019

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May 15, 2019

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