Research
Entrepreneurial Acculturation, Traits, and Hospitality Management in Terengganu Homestay Industry
The tourism industry is set to become a major contribution to Terengganu’s gross domestic product and this will place the second sector to petroleum and gas. Based on that, this paper discusses the relationship of entrepreneurial acculturation, traits, and hospitality management in Terengganu homestay industry. The finding of this study is based on random sampling which covered 86 entrepreneurs who are operating their business in five villages in Terengganu, recommends that for entrepreneurial traits to be effective by certain factors of entrepreneurial acculturation, such as; funding schemes, entrepreneurial programs, physical infrastructure, and advisory service that are considered important should therefore be included. Furthermore, the results indicated that all of respondents are not accepted the factor of entrepreneurial traits become as intermediary variable in a path-model of association entrepreneurial acculturation and hospitality management. Additionally, most of homestay entrepreneurs in Terengganu are not really practicing the factors of entrepreneurial acculturation in developing their entrepreneurial traits and hospitality management.
Innovativeness as an Enssential Part of Entrepreneurial Training in Developing the Competitive Advantage: Terengganu Creative Industry
Basically, the main objective of this study is to measure the significance of entrepreneurial training of innovativeness toward the competitive advantage in Terengganu creative industry. This paper will look into the influence of innovativeness in four major business elements, there are; product innovation, production innovation, generating source of supply and management structure. Furthermore, the moderating effect of utilising market opportunity was also investigated. This study was conducted by distributing questionnaires to 107 creative entrepreneurs who are registered in Kraftangan Malaysia, Terengganu. However, they are only 105 respondents returned the questionnaires. Analysis of the data revealed that the entrepreneurial training of innovation with the four major business elements (e.g. product development, production, source of supply and management structures) are weakly correlate with competitive advantages. In addition, the moderating of utilising market opportunities make the relationship of entrepreneurship training of innovations and competitive advantage become very weak correlation. These findings indicated that most of creative entrepreneurs are not excited to practice the innovation in their business. In fact, most of them are not desire to utilised the market opportunities as a supportive to their entrepreneurship training of innovations toward the competitive advantage.
