Research
E-Marketing and its Influence in the Delivery of Services at Guaranty Trust Bank (GT Bank Cape Coast)
This paper specifically looks at how electronic marketing is affecting and contributing to the service delivery in Guaranty Trust Bank (GT Bank Cape Coast Branch). The study uses questionnaires to investigate the level of influence the internet has on consumers in their choice and decision-making on financial service and also to determine the amount of expenditure GT bank spend annually on the use of electronic marketing. In terms of GT Cash Machine (ATM), clients were satisfied about, how the machine works, always is on good condition and perfectly working. From the statistics it can be seen that 90% of the clients approved of their service through the ATM machine. Overall, the management of GT bank should increase its activities on the internet and more sensitisation should be given to clients about its operation on the internet, so that clients will patronize its electronic services.
Work Output Level using ICT at in Twifo Atti-Morkwa District Assembly
The primary aim of this paper is to look at the speed level of Information and Communication Technology resources of staff of Twifo Atti-Morkwa District Assembly. The degree of impact of Information and Communication Technology have on activities of staff at TAMDA is about 70%. There is a relationship between work output, qualification, promotion and performance in the Assembly. From the findings and analysis of the data received, it was recommended the Assembly should look at adopting Information and Communication Technologies at the work place for an effective performance. The civil organisations management should also consider engaging the services of staff with high Information and Communication Technology proficiency for good job delivery. The district assembly should as well look at creating Information and Communication Technology workshops for its employees to facilitate them with the needed skills and resources they require for a better work output.
