Bio
Ali Asad is affiliated with National College of Business Administration & Economics, Lahore, Pakistan, where he serves as Head of Department (Business Administration) at the Multan campus. He earned a DBA, BBA, M.Phil, and PhD in Business Administration from Air University.
Educational Journey
Air University
DBA, BBA, M.Phil, PhD • Business Administration
Experience
National College of Business Administration & Economics
Head of Department (Business Administration)
0 - 0Research
The Relationship between Entrepreneurship Development and Unemployment Reduction in Pakistan
Entrepreneurship is considered as a medium of tackling the problems of unemployment. The purpose of this study is to examine the need in order to reduce unemployment through entrepreneurship in Pakistan. The regression results indicate that 91 percent variations in entrepreneurship development have been explained by the explanatory variables. The unemployment rate has been found to be negatively related to entrepreneurial development. High rate of unemployment has been associated with low level of entrepreneurial development in economy of Pakistan.
Green Awareness Effects on Consumers Purchasing Decision: A Case of Pakistan.
Consumers' awareness on products marketed in green marketing is important in guiding their purchasing decision of green products. This study aims to examine the influence of consumers' environmental concerns, awareness of green product, price and brand image on their purchasing decision of green products. A total of 300 completed responses were collected in the survey. Responses were randomly drawn from students in a university campus in the Multan, Pakistan. Their participation was purely voluntary. Results authenticated that consumers' awareness of price and brand image significantly influences their purchasing decision of green products. A person having some concern for the environment and its brand image would have a stronger preference to buy a green product. Findings could provide fruitful insights for environmental sustainability in Pakistan.
The Relationship between Perception of Organizational Politics, Emotional Intelligence and Work Outcomes: Empirical Evidence from Banking Sector of Pakistan
Emotional intelligence and organizational politics are an essential part of organizational lifespan and a politically charged organization is discouraging to work in. The purpose of this study is to examine the relationship between perceived organizational politics and emotional intelligence and work outcomes. The major objective is to explore the role of emotion in organizational politics in the banking sector of Pakistan. The self-designed questionnaire was used for data collection from 105 employees who are working at managerial level and non managerial level in banking sector. The findings of the study showed the positive relationship between emotional intelligence and perception of politics and these findings help the top management of banking sector to know the how emotion and organizational politics affect on the work out comes of the employees. The finding will also be useful in designing and implementing the strategic management decisions.
