Md. Nekmahmud
Halal products and consumer behavior Consumer Behavior and Marketing Influence Environmental Sustainability in Business Marketing and Advertising Strategies Business, Innovation, and Economy Consumer Behavior in Brand Consumption and Identification Management and Marketing Education Diverse Aspects of Tourism Research Digital Marketing and Social Media Environmental Education and Sustainability Economics and Econometrics Management of Technology and Innovation Marketing Sociology and Political Science Management, Monitoring, Policy and Law Food Science

Bio

Dr. Nekmahmud Argon completed his PhD with the highest distinction (Summa cum laude) from the Doctoral School of Economic and Regional Sciences, Hungarian University of Agriculture and Life Sciences (MATE), Budapest, Hungary. He served as a Casual Lecturer and Researcher at the Institute of Agricultural and Food Economics, MATE. During his PhD, he received a Research and Teaching Training Grant for the Doctoral Winter School at the University of Szczecin, Poland, funded by the EU. Prior to his PhD, he received a Chinese Road and Belt master’s scholarship in Corporate Management at the University of Chinese Academy of Sciences. He completed his MBA and BBA in marketing as the top-scorer. Dr. Nekmahmud has published research in top-tier journals such as Technological Forecasting and Social Change, Sustainable Production and Consumption, and Tourism Management Perspective. He serves as an article editor for SAGE Open and is a reviewer for numerous high-impact journals. His research interests include Environmental marketing, Environmental psychology, and Sustainable consumption.

Educational Journey

Hungarian University of Agriculture and Life Sciences

PhD • Marketing

2024

University of Chinese Academy of Sciences

Master • Corporate Management

Experience

Assistant Professor

2024 - Present • Marketing and International Business

Graduate Research Assistant

2019 - 2024 • Doctoral School of Economic and Regional Sciences

Editors Role

Article Editor

SAGE Open Journal

0 - Present

Grants and Awards

GRANT

Research and Teaching Training Grant

European Union

SCHOLARSHIP

Chinese Road and Belt master’s scholarship

Chinese Academy of Sciences

Research

Use of Ethical and Halal Concept in Marketing of Consumer Products: What is Going, What Must do and What Must Not do in Bangladesh

Article October 19, 2016

The study helps to understand the use of ethical and halal concept in marketing consumer’s products & explore the some variables that affect the unethical practices of consumer’s products in Bangladesh. The study, descriptive in nature, has been conducted based on primary and secondary data. The study has been conducted among 60 respondents at Rangpur City Corporation in Bangladesh who are regularly use consumers products. The survey questionnaire has been included 48 questions designed under 5-point Likert scale. The collected data have been analyzed by using frequency distribution analysis through the SPSS 20.0 version. The study also shows that 95percent of respondents have already faced unethical practices when they have bought any consumers products. 90 percent of respondents believed that unethical practices of Consumer’s products is increased day by day.