Research
Investors Investment Decisions in Capital Market: Key Factors
This primary data based study attempts to explore the factors the investors of capital market critically consider while making their investment decisions. Study took place in Bangladesh, an economically potential developing country. A total of 125 investors were surveyed conveniently with a structured questionnaire containing 25 variables. Broad category of factors are ‘Internal & Economic’, ‘Internal & Supporting’, ‘Internal & Regulatory’, ‘Company Image’, ‘Market Info’, ‘External’ and ‘Market Situation’. Specific variables like dividend, EPS, company goodwill, industry growth, SEC regulation, and change in Govt. policy are found to be positively influential. The least influential factors are P/E ratio, price hike of necessary goods, market rumor etc.
Measurement of Brand Values of Private Commercial Banks of Bangladesh
Brand is the name, associated with one or more items in the product line, which is used to identify the source of character of the item(s). It is important that organizations work hard to create strong brands and nurture them carefully. There are multiple competitive advantages associated with strong brands. So, brands should be valued like any other assets of the company. There are several methods for valuing brands currently in force that range from the simplistic to the sublime. Top-down Approaches, Bottom-up Approaches, Combination Approaches, Economic Value Approach, Formulary Approaches, and Economic Value Added Approaches are some popular methods of brand valuation. The brand values of 28 private commercial banks of Bangladesh and their ranks according to their brand values are discussed in this paper. All the data of this report are secondary data and they have been collected from the Annual Reports of the sample banks.
