Bio
Md. Zainal Abedin is a Senior Lecturer in the Department of Business Administration at the World University of Bangladesh. He has authored multiple research papers related to marketing, advertising, and service quality studies in Bangladesh. He holds the degrees MSS, MBA, and BBA from Dhaka University.
Educational Journey
Dhaka University
MSS, MBA, BBA
Experience
Senior Lecturer
0 - Present • Department of Business AdministrationEditors Role
Reviewer
GJCST
2017 - PresentResearch
Promotional Strategies of Telecommunication Industries and Customers Perception: A Study on Airtel Bangladesh Limited.
Promotions are very significant elements of marketing activities. All over the world, the large multinational corporations to medium and even small firms recognize that there is no best alternative than promotion to communicate with consumers and motivate them to purchase their products or services. The purpose of the study is to determine the impact of promotional activities of Airtel Bangladesh limited. Promotion is a comprehensive terms, and covers the entire gamut of advertising, publicity, public relations, personal selling and sales promotion. In the present competitive world if any business organization has to survive it needs to keep an eye on various forces operating in the market.
Assessing the Quality of Work Life of Garment Workers in Bangladesh: A Study on Garment Industries in Dhaka City.
This paper caters to assess the satisfaction level of garment workers with their quality of work life highlighting the garments inside the Dhaka city in Bangladesh. The study includes20 garment industries in Dhaka city at random using lottery technique. Approximately 12 workers have been selected from each of the factories. Data have been collected using a structured questionnaire. The research factors include compensation, job security, and work load, career growth opportunity, working environment, job design, informal relationship and participation in decision making. The study analyzed the data obtained from the self-completion questionnaire.
Measuring Service Quality Level of Tuition Providers in Bangladesh: A Study on S@ifurs.
The study investigates and measure the service quality level of S@ifur’s through SERVQUAL-model statements (Parasuraman et al, (1990),that means that we measure customer expectations and customer perceptions and make a comparison between different areas of service given by the organization. To do this Five-Point Likert Scale has been used to survey customers. The study actually reveals the state of service quality level and the customer perception on this service and whether the service quality level, its standard and customer perceptions are able to increase market share in the industry.
Advertising through Mobile Phone: Efficiency, Excellence & Potentials in Bangladesh.
The study investigates the efficiency level of advertising through mobile phone and also explores the recent status, potentials and practices of advertisings through mobile phone in Bangladesh. The paper also measures the extent of advertising through the medium of mobile phone as new communication technology. A mobile phone ad, or mobile advertising, is a type […]
