Research
Analyzing the Impact of Advertising and Sales Promotion Costs on Sales Revenues and Profits of DSE Listed Ceramic Companies in Bangladesh
The paper aims to analyze the effect of advertising and sales promotion costs on the sales revenues and profits of the ceramic companies listed with DSE in Bangladesh. To attain the objectives of the study, we collected the data from the annual reports of the companies. We organized a panel data of eleven (11) years for the sample companies. This study analyzes the data using the fixed effect and randomeffect model of regression analysis. We find that the sales promotion cost is influential in improving the sales revenues, net profit, and the return on investment.
Analysis of the Socio-Economic and Psychological Status of the Widows: A Study on Jhenidah District
This paper aims at analyzing the socio-economic status of widows in the Jhenidah district and evaluate the impact of socio-economic status on the widows’ livelihood in society. For achieving the purpose of the study, the researchers collected the primary data by a structured questionnaire, and data were gathered from sixteen respondents from Jhenidah district by a convenient sampling method. The researchers in this study found that widows suffer from multiple social problems and restrictions. Moreover, the widows are feeling discouraged in their lives though they earn a satisfactory figure since dissatisfaction arises from the multiplicity of social problems for the widows.
