Research
Revisiting the Issue of Marketing Education and Professional Practice in Nigeria
This paper explains the historical development of marketing education and professional practice in Nigeria, it considers the marketing problems and advanced recommendations towards solving the numerous challenges. Emphasis was on the marketing curricular in Nigeria tertiary institutions. Also the important issue of the relationship between the marketing education and the marketing professional practice was considered. The onus of professionalism and success is moving from the professional institutes to the individual marketers. Here lies the success of marketing education in Nigeria, as qualified marketers will be practicing their art at a consistently high level, or they will bring the professional institute into disrepute. The focus of marketing is changing from brand to people and service which coupled with the shift from a manufacturing to a service economy means that much classical marketing theory is becoming if not redundant but less important.
SMEs in Nigeria and the use of Relationship Marketing Strategy. A Survey Study of Igbo SMEs in Nigeria
This paper contains the general introduction to our study. The research is expected to discuss the background of study which highlights what marketing and relationship marketing is, and its emergence as a strategy by Igbo SMEs in Nigeria. The research will go further to discuss our statement of problems, the research questions, research hypotheses, objectives of the study, significance and scope of the study, and the foreseeable limitations of the study. The significance and research questions form the basis of the hypotheses formulated. It also reviewed both emperical and theoretical literature, discussed the findings and made relevant recommendations that will assist the Igbo SMES in adopting relationship Marketing in Nigeria.
Relationship Marketing as an Effective Strategy by Igbo Managed SMEs in Nigeria
This paper contains the general introduction to our study. The research is expected to discuss the background of study which highlights what marketing and relationship marketing is, and its emergence as a strategy by Igbo SMEs in Nigeria. The research will go further to discuss our statement of problems, the research questions, research hypotheses, objectives of the study, significance and scope of the study, and the foreseeable limitations of the study. The significance and research questions form the basis of the hypotheses formulated. It reviewed the relevant literature in Relationship Marketing and Small Scale Industry in Nigeria. The Questionnaires analysed and conclusions are Reco-mmendations were made based on findings on the field such recommendations will help to improve the Roles that relationship marketing plays in the affairs of SME development in Nigeria.
The Effective use of Relationship Marketing Strategy for Customer Satisfaction and Retention by Igbo SMEs in Nigeria
This chapter contains the general introduction to our study. The research is expected to discuss the background of study which highlights what marketing and relationship marketing is, and its emergence as a strategy by Igbo SMEs in Nigeria. The research will go further to discuss our statement of problems, the research questions, research hypotheses, objectives of the study, significance and scope of the study, and the foreseeable limitations of the study. The significance and research questions form the basis of the hypotheses formulated.
On the March Again Better Dey Come Goodluck to Nigerians the use of Marketing and Advertising Strategies in Political Marketing
Favour, Ebele and Blessing my little kids wakes me up in the morning with their favourite political jingles “ATIKU DEY COME OO, BETTER DEY COME, OR GOODLUCK TO EVERYBODY, GOODLUCK TO NIGERIA. In the past it was popular to hear on the march again, M.K.O. is our choice oo. With precision, the adverts of the Nigerian Republican Congress State “One wrong vote, takes us 100 steps back†free has a price†Beware there is a trap somewhere, or the social Democratic Party’s slogan “Enough is Enough, Don’t allow, the nations wealth to be flown away again, vote SDP. Should Education be so expensive, should Housing be this indecent? vote SDP. In politics as in advertising, Nigeria seems to have adopted the United states of America and the united kingdom as a model. The marriage of Advertising and Politics is becoming more pronounced in Nigeria (Moemeke 1992). The Nigerian electorate is getting more politically enlightened and those seeking elective offices are also becoming more sophisticated (Oyovbare 1992). There is then the need for a proper education on political marketing and Advertising. Marketing, public relations and Advertising are very important tools in packaging of politicians, their parties and programmes from the perspective of the electorate. The use of marketing and Advertising is taking firm root in the political process of Nigeria. How did the advertising firms and marketing practitioners package Barak Obama or David Cameron? How did old Jimmy Carter defeat Gerald Ford, an incumbent? This is purely because of the superior power and use of Marketing and Advertising. This paper explores briefly the political history of Nigeria explains the concepts of political Advertising, and political meaning, and advocates how marketing, marketing communication strategies, Advertising and Advertising research can assist politicians in the electoral processes of seeking the votes mandate. It also briefly explains the usefulness of marketing and advertising and co
The Current Ethical Challenges in the Nigerian Commercial Banking Sector
Ethics and morals are seen as personal view points. No minding the viewpoint, south ethical and moral values are very relevant in the banking industry. Ethics consist of certain rules and standards of conduct recognised as binding in a professional body, association or organisation, which is binding in the members. This paper discusses the relevant functions of commercial banks, and the ethical challenges in the performance of these functions. It evaluates the current ethical challenges in the banking industry, discusses the roles various regulatory agencies, have to play, in the adherence to ethical values, and advances solutions that will combat the aforementioned ethical and unethical challenges for the commercial banks to survive, ethical and moral values must be respected and adhered to, and sanctions meted out to erring individuals, that disobey the rules. This paper is descriptive in nature as it examines, the ethical issues, challenges and recommendations involved in ethical practices by commercial bankers in Nigeria. It proffers far reaching solutions to these ethical/unprofessional challenges in the commercial banking sector in Nigeria.
Small and Medium Scale Enterprises (SMEs) in Nigeria The Marketing Interface
A business whether small or big, simple of complex, private or public is created to provide competitive prices. Business in Nigeria, has been classified as small, medium and large. In both the developed and developing countries, the government is turning to small and medium scale industries, as a means of economic development and a veritable means of solving problems. It is also a seedbed of innovations, inventions and employment. Presently in Nigeria, SMEs assist in promoting the growth of the country’s economy, hence all the levels of government at different times has policies which promote the growth and sustenance of SMEs. Small scale industry orientation is part of the Nigerian history. Evidence abound in the communities of what successes our great grand parents, made of their respective trading concerns, yam barns, cottage industries, and the likes.
It is Not What You Say that Matters But How You Say Itaing the Same Old Song Advertising and Integrated Marketing Communications (Imc) is Manipulative and Deceitful
“When we consider corporate morality we must conclude that no price is too high, for in the long run we have no alternative to ethical business behaviour†Fred. T. Aller. “If I were to name the deadliest subversive force within capitalism, the single greatest source of its waning morality …. I would without hesitation name “Advertising and Integrated Marketing Communication (IMC)â€. How else should one identify a force that debases language, drains thought and undoes dignity. (Heilbroner .R. (1981). are prone to scrutiny by those who are concerned about the methods marketers use to sell their products and services.
