Mr. Mitul M. Deliya
Consumer Behavior in Brand Consumption and Identification Consumer Packaging Perceptions and Trends Consumer Behavior and Marketing Influence Color perception and design Marketing and Advertising Strategies Diverse Scientific Research Studies Marketing Social Psychology General Health Professions

Bio

Dr. Bhaveshkumar Parmar is an academic affiliated with Hemchandracharya North Gujarat University and associated business management colleges in India. He holds qualifications including a Ph.D., M.Phil, MBA, and BBA. His work spans consumer behavior, marketing strategies, and social psychology, with contributions to research on packaging's role in consumer buying behavior among other topics.

Experience

S. K. College of Business Management

Assistant Professor

0 - 0 • BBA Department

Editors Role

Reviewer

GJMBR

2014 -

Research

Role of Packaging on Consumer Buying Behavior a Patan District

Article January 1, 1970

The aim of this article is to get the A study to point towards role of packaging on consumer buying behavior. The basic purpose of this it is to find out how such factors are behind the success of packaging. The purpose of this research is to know the relationship between independent variable and dependent variables. The research is based in Patan District of Gujarat (India). The packaging is the most important factor. The consumer buying behavior is dependent on the packaging and on its features. Packaging elements like Packaging color. Background Image, Packaging Material, Font Style, Design of wrapper, Printed Information and Innovation is taken as predictors. Due to increasing self-service and changing consumers’ lifestyle the interest in package as a tool of sales promotion and stimulator of impulsive buying behavior is growing increasingly. So package performs an important role in marketing communications, especially in the point of sale and could be treated as one of the most important factors influencing consumer’s purchase decision.