Research
Television Advertisements and Childrens Behavior: Parents Experence base Study in the Post-War Context
This paper examines how television advertisement is linked with children’s behavior in Jaffna district in the post-war market situation. Researchers examine whether these children paying attention on television advertisements are influenced by the characteristics of the child’s early home environment and parental behaviors. In Sri Lanka, Parent – Children conflict is one of the most vital issues.
Influences of Television Advertisement on Childrens Behavior: An Experences base Study
This paper examines how television advertisement is linked with children’s behavioral in today’s children from Jaffna district after the post-war market situation. We examine whether these children paying attention television on advertisements are influenced with characteristics of the child’s early home environment and parental behaviors. This research explored managerial implications by using qualitative approach; data were collected by way of purposive sampling method as of 10 parents from Jaffna district by using preset questions based on a primary interview questions as openended question format and codes were developed by the researcher. This paper is a key resource for marketing practitioners wanting to focus on future quandary regarding unconstructive children’s behaviors shaped by television advertisement.
