Research
Customers’ Perception towards Online Shopping in Jordan
Online shopping is gaining popularity across the globe, thanks to the speedily advancing and easily accessible internet that allowed online marts to transcend the traditional methods of trading. A highly challenging lifestyle is convincing consumers to adopt online shopping as a substitute to traditional retailing to save time and money. Therefore, this study was conducted to examine the perception of customers towards online shopping in Jordan. The research conducted an online survey of 400 customers who bought online products. Trust, convenience, price, customer service, product varieties, and website design were used as the variables on which the customers’ perception towards online shopping was examined.
Does Customer Relationship Management Affects Customer Satisfaction? Analysis of Findings from Jordanian Commercial Banks
The service industry has always more challenging and competitive because customers are constantly demanding more services for less money. This has shifted organizations strategic plans and goals towards customer orientation and satisfaction. The importance of retaining existing customers and expanding business is paramount. Hence, efforts are laid by all the firms towards maintaining sound relationship with customers. This process is known as CRM. Customer Relationship Management or CRM is a customer oriented strategy for creating, maintaining and expanding customer relationships.
