Research
The Relationship between Consumer Characteristics (Demographic Characteristics and Personality Traits) and SST Adoption in Multiple Service Industries in Saudi Arabia
This study examines the relationship between consumer characteristics (demographic characteristics and personality traits) and SST adoption in Multiple Service Industries in Saudi Arabia. With regards to the appropriate population sample, it should be 384 (Sekaran, 2003), and as such, the sample comprised of 400 individuals where data was obtained by self-administered questionnaire. This study addressed some assumptions of analysis including normality and multicollinearity. Furthermore, this study used multiple regressions analysis in order to test the relationship between independent variables and dependent variable. This study found a positive and significant association between demographic characteristics and SST adoption and a positive significant effect of personality traits on SST adoption. Eventually, this study offered some limitations and suggestions for future studies towards the end.
The Relationship between Information & Communications Technology, Prior Experience and Customer Loyalty in Saudi Arabia Insurance Industry Companies
This study is an attempt to examine the association between important variables of service quality namely information and communications technology, prior experience and customer loyalty in Saudi Arabia’s provision of health insurance. This study obtained primary data collected through questionnaire after which SPSS version 21 was employed to test the relationship between independence variables and dependent variable. The results of this study revealed a positive and significant association between information and communications technology and customer loyalty. In the same path, prior experience was found to have a positive and significant connection with customer loyalty. Finally, this study provides limitations and suggestion for future studies towards the end.
