P. Kishore Kumar
Environmental Sustainability in Business Technology Adoption and User Behaviour Digital Marketing and Social Media Tea Polyphenols and Effects Sensory Analysis and Statistical Methods Consumer Packaging Perceptions and Trends Marketing Information Systems and Management Sociology and Political Science Pathology and Forensic Medicine Food Science

Bio

P. Kishore Kumar has been affiliated with Pondicherry University and SCMS Group of Educational Institutions in India. He has contributed research in areas including environmental sustainability in business, technology adoption, digital marketing, and consumer packaging perceptions. His work includes 8 publications with citations and an h-index of 3.

Experience

SCMS Group of Educational Institutions

2017 - 0

Pondicherry University

2013 - 0

Research

A Study on Consumer Behavior towards Eco-Friendly Paper

Article February 25, 2014

The purpose of this study is to understand the variables affecting the consumer behavior while purchasing green products. Eco-friendly paper i.e. paper which is manufactured from used paper and reduces the harm to environment compared to manufacturing of traditional paper (virgin paper). The dependent factor is purchase intention and the independent factors are environmental behavior, attitude, knowledge and norms. The structured questionnaire was used collect primary data and analyzed using software package. From this research it is found that attitude and personal norms are positively influencing consumer purchase intention towards eco-friendly paper. This study helps the marketers to design strategies for sustaining in the competitive paper industry. The paper industry will have its demand in spite of latest technologies. The paper is used for different purposes like printing, writing, documentation and packaging etc. Hence the understanding consumer behavior is very important for marketers in the paper industry.