Research
Regional Food and Cuisine: The Case of the Brotos Frutos Culinaria do Cerrado Association in Brazil
The richness of Brazilian flora and fauna reveal opportunities for agri-food markets, especially regarding the added value of regional foods, brand development, and differentiation strategies. In this context, the aim of the present study was to characterize the business strategies used by the Brotos Frutos Culinária do Cerrado Association, highlighting their strengths and weaknesses. To achieve the proposed objectives, techniques of observation and direct interviews with those responsible for the Association were used. The results revealed the absence of a business plan capable of guiding the organization's practices, a lack of knowledge on the market and on consumer behavior. Suggestions to improve the management are discussed during the study.
Participation in Organizations B the Contribution to Academic Education using Social Intervention Methodologies
In the search for solutions that enhance the quality of life, entrepreneurship stands out as the process of creating something different and with value, having the entrepreneur as the main factor promoting the economic and social development of a country. The university extension is an example of the changes occurring in the academic field, corresponding to an educational and scientific process, with a differentiated knowledge that transforms society, relating academic and have experiences, using theory and putting it into practice. This article demonstrates the contribution of academic education using social intervention methodologies. Thus the importance of entrepreneurship and social business for the economic and social development of local actors deprived of entrepreneurial opportunities, promoted through the dynamics of university extension.
