Research
Impact of Organizational Justice on Job Satisfaction of Banking Employees in Pakistan
The aim of this study was to determine the link between the employee and organizational justice job satisfaction. Privatize banks (ABL, UBL, SCB, Kasahf, Alfalah) were selected for the study and a questionnaire were distributed among the 100 bank employees. Aggregate of 53 questionnaires were obtained back with the feedback of 53%. The results showed that distributive justice has optimistic and substantial control on job satisfaction. This study also exposed that procedural justice has major indirect relationship with job contentment. Practical level of Organizational justice can be enhanced the level of job satisfaction.
Impact of Viewer Response Profile on Skepticism toward Advertising
Aim of this study was to examine the impact of viewer response profile on skepticism toward advertising and how they affect viewer response profile to skepticism toward advertising. General public was selected for this study and 170 Questionnaire were distributed out of which 150 were receiving back with response rate 88%. Findings of this study showed that viewer response profile has positive and significant impact on skepticism toward advertising. On the practical level viewer response profile and skepticism toward advertising enhance the profitability and achieve the organization goals. Newness of this study is its originality that concerns with the affect of viewer response profile on skepticism toward advertising.
