Research
The role of service marketing mix and its impact on marketing audit in engineering and technical service corporations
Nowadays, the service dynamic environment is considered as a main point in effective marketing. Although, conducting efficient operation is still significant, it is not sufficient for success. It’s essential to design service products based on customers needs, pricing programmatically, distributing in the suitable ways and introducing to customers actively. The new competitors in markets have focused their services on the especial parts of market in line the prices, communicative efforts and service delivery. But they have not tried to consider all the people needs. Generally, the service organizations are different from manufacturing occupations in many cases. Also, a various way is needed to plan and execute marketing strategies. So, the Keywords : Service, service marketing mix (7p), engineering service corporation, marketing audit. GJMBR A Classification : FOR Code : 150306 JEL Code : L25 The Role Of Service Marketing Mix And Its Impact On Marketing Audit In Engineering And Technical Service Corporations Strictly as per the compliance and regulations of: service marketing mix as 7p is used to consider the service marketing. In this paper, we have studied these seven factors application and their effects on marketing audit in engineering and technical service corporation.
The Effect of Customer Relationship Management (CRM) on achieving Competitive Advantage of Manufacturing Tractor
One of the requirements of competitiveness is the ability of the organizations to adjust themselves with the customer needs quickly. Increasingly competitions make the organizations have more contacts and have relationships with the customers in the world of markets.CRM is a commercial process in the B2B environment, which prepares the organizational structure to improve and survive in trading. CRM is a strategic process of support, against the competitors, providing value for the buyers and sellers, and gaining excellent benefits. This research was done in Truck making company of Tabriz in the form of case- study, and its purpose was to investigate the impact of customer relationship management in order to gain the competitive advantage in industrialized manufactures of Truck. It was done through designing four hypotheses: improving and specializing the relationships with the customers, understanding and separation of the customers, responding to the customers' complaints, and attracting and protecting the customers.The method of conducting the research is descriptive and for gathering data we used questionnaire. The results obtained from the data analysis show that all the relations are meaningful at the %5 of deviation using spearman correlation test from the managers' perspectives and the variable of understanding and separation of customers has the most impact, and the variable of attracting and protecting of customers has the least impact on the dependent variable. Also, using freedman test, the ideal position of variables in the given company from the managers' perspectives is as follows:1) Meeting customer's complaints2) Attracting and protecting customers being faithful3) Improving and specializing the relations with the customers4)understanding and separating of the customers.
Entrepreneurship Gap Expectation between own-state and private Sectors (Empirical Evidence of Iranian Bankers)
The purpose of this paper is to recognition of factors effecting to level of entrepreneurship in Islamic banking sector of Iran in order to investigating the attitude and points of view in both private and own – state banking. The paper build on existing gap articulating the team entrepreneurship, work scope, reward system, available time, successful technology, work process, staff assessment. The description survey method employed and the research approach was field work study. There is considerable gap between two types of Iranian Islamic Banking about studying the seven main variables in relation with entrepreneurship. For the Iranian Islamic banking, the analysis has implications for understanding the factors effecting on both banking sectors in Iran. The study helps by a foundation for research on how to fulfill the gap between two types of Islamic banking sectors of the entrepreneurship is one of the key elements to develop economies.
