Bio
Md. Zainal Abedin is a Senior Lecturer affiliated with the Department of Business Administration at World University of Bangladesh. He holds degrees including MSS, MBA, and BBA from Dhaka University. He has contributed research primarily in consumer behavior, marketing influence, and marketing.
Educational Journey
University of Dhaka
MSS
University of Dhaka
MBA
University of Dhaka
BBA
Experience
Senior Lecturer
0 - 0 • Department of Business AdministrationEditors Role
Reviewer
GJCST
0 -Research
Tourism Promotional Dimension on Bangladesh Prospective
This paper examines the tourism prospective atmosphere of Bangladesh. Here trying to explore the real picture of the tourism sector by using the primary and secondary data. Objectives of the study are tourism marketing development trends in Bangladesh and identify the barrier and obstacle in marketing activities. It is assumed that the findings and analysis of this study would be appropriate steps for enhancement measure to develop the tourist industry in Bangladesh and that way expected foreign tourist can come to Bangladesh and by that way country can earn the foreign currency. Simultaneously those are policy maker in this sector they can put more attention to attract this tourist market.
A Study on Dealers Preference towards Water Pumps with Special Reference to Beacon Pump in Chennai City
This paper examines the dealer’s perception, consumer brand preference, sources of awareness, dealer’s expectation and special references to Beacon pump. Statement of the problems is to study on dealer’s preference towards water pumps with special reference to Beacon pumps in Chennai city India. The experiments were taken on dealer’s preference and find out the factors which is influence the dealers. An objective of the study is to know brand preferences of dealers with reference to Beacon pump and also need to find which factors influence dealers. The study mainly involves finding out the dealers perception, consumer brand preference, source of awareness, dealers expectation and so on. More than 26% of dealers are deal with Texmo brand pump. Brand image is the most important factors for dealers among the other factors. On the other hand quality is another most important factor for the customer. According to the customer demand Jet pump have high sale in the market. On the basis of rating of after sale service Suguna pump is in good position. We conclude that on the measurement of various factors dealer’s preference are typically. Since Beacon pump are very new in the market so it might take another few years to get preference by the dealers.
