Muhammad Mubushar
Mohammad Ali Jinnah University
About
Muhammad Mubushar is an academic researcher affiliated with Mohammad Ali Jinnah University, Islamabad, Pakistan. His research spans diverse fields, including marketing and engineering. He has authored works on the effect of integrated marketing communication on customer-based brand equity, with a mediating role of corporate reputation in the cellular industry of Pakistan, as well as on tri-band cross-coupling bandpass filters with defected ground structures. With 37 publications, over 1,100 citations, and an h-index of 17, his contributions have made a notable impact in his areas of study.
Research expertise
PRIMARY RESEARCH DISCIPLINES
Business, Management and Accounting
Marketing
- Marketing and Advertising Strategies
Strategy and Management
- Corporate Identity and Reputation
PRIMARY RESEARCH DISCIPLINES
Business, Management and Accounting
Marketing
- Marketing and Advertising Strategies
Strategy and Management
- Corporate Identity and Reputation
Research
1 outputThe Effect of Integrated Marketing Communication on Customer Based Brand Equity with Mediating Role of Corporate Reputation in Cellular Industry of Pakistan
Muhammad Mubushar, Imtiaz Haider & Kamran Iftikhar
Showing 1 of 1 listed outputs