Research
Sexual Harassment in Media Agencies in the Gambia- Individual and Organizational Response
This descriptive study on Sexual harassment (SH) in media agencies in The Gambia investigated the prevalence of the practice, the situations that drive the practice and individual as well as organizational mode of response to the issue. The research design adopted was survey using both quantitative and qualitative methods. Survey questionnaires were administered on 109 respondents drawn from 24 media organizations and freelancing journalists. The organisations were purposively selected while respondents within each organisation were randomly sampled.
Electoral Processes and Media Coverage- A Study of the Media’s Performance in the Gambia’s December 2021 Presidential Elections
The focus of the investigation was The Gambia's media outlets. The study's 30-day timeframe allowed for the content analysis of the media outlets' output. The media’s coverage of political rallies, the candidates, and party manifestos, their efforts at voter education and civic engagement, and their ethical use of language were the areas of interest. It was discovered that government-owned media outlets covered the parties and election-related topics in an utterly impartial, nonpartisan, and thorough manner. Most of the private media outlets paid little or no attention to giving voter education or giving presidential candidates a platform on which to engage with the public. It is remarkable, nevertheless, that media companies did not permit unethical language use on their platforms, with a few notable exceptions. The Gambia's media is entering a period of unprecedented freedom of expression, allowing professionals to carry out their civic duties without fear of reprisal. The dormant potentials are starting to manifest. This activity represents a reaffirmation of what the public expects from the media during election season.
Language Craft by Nigerian and Ghanaian Christian Preachers-What Impact?
The increasing language craft by Pentecostal pastors is the focus of this study. The study area is communication language in the sermon of Christian preachers. Quantitative and qualitative survey methods were used. The communication goal of the preachers was investigated alongside the effectiveness of the use of the style as a means of communicating the pastors’ message. The audience’s perception of pastors who use the style and the effect of the style on them were also investigated. Study findings show that pastors use the style to facilitate attention and retention on the part of the congregants, a large percentage of the respondents hold pastors who adopt the style in high esteem and the style is also effective from the perspective of the respondents who are Pentecostal church members. It is recommended that pastors avoid over-generalisation in using this style.
