Research
Ongoing Corporate Human Resource Management Practice in Banking sector of Bangladesh
Strategic HR practice is always a challenge for any organization to provide a set of service that is able to make the sense in terms of implementing the organization’s strategic plan. Because without proper evaluation of the term, a company may not find out the challenges and the probable scopes of improvement. In today’s business […]
Stress Management in the two most well-known intensive labor oriented shrimp processing factories of Khulna city, Bangladesh
Workplace stress is a frequent setback facing most of the cases by the managers at all levels in all types of organization. Although stress is inherent in life and human workplace stress is not confined to the workplace, but it is frequently brought home as well increasingly, employers, trade unions, and health and safety representatives at work are finding guidance on the nature and causes of the problem and on the organizational requirements relating to its prevention and control. A number of factors are considered here , for example, the multidimensionality of the nature of workplace stress, the definition of stress, the direct relationship between stress and behavior, coping with stress and the diversified stress management strategies taken by the management of different organization. In labor oriented shrimp processing factories the promptness of stress very common and in the light of those incidents the stress handling strategies are taken accordingly.
Factors Considered by Lower Middle Class people of Khulna city, Bangladesh on Buying Some Selective Consumer Products
Bangladesh is one of the least developed countries in South-Asian region, with a per capita annual income of around $ 750. People’s purchasing power is very low compared to other South and South East Asian countries. People of urban areas are the main customers of branded consumer products in Bangladesh. People of lower middle class are very important in respect of the size to total urban population as well as total consumption in low involvement products. In dividing the total consumer sector some aspects are taken into concern to justify its effect on the buying pattern of this specific class. The consumer class can be divided on the basis of economic condition, social status, basic buying orientation, geographical aspect or some inherent reinforcement. These attributes helps not only to study the buying orientation of different class people but also act as a vibrant and vigorous sours to identify the reaction with the change in situation. Buying behavior of existing and potential customers is of strategic importance for the market success of business organizations. Proper understanding and awareness of this give manufacturers a competitive edge over others who do not have or lack proper understanding and awareness of consumers buying orientation. Standard textbook on marketing and consumer behavior generally identify purchase occasion, benefits derives, user status, usage rate, brand loyalty, buyer readiness stage etc. as the bases for behavioral basis and a pragmatic way for market segmentation. But there are some other factors that are of great importance to the customer while buying the daily necessity goods. As a result this issue inspired us to consult about those factors that are of value to the people of lower middle class of the metropolitan city Khulna, Bangladesh.
Challenges and Scopes of Establishing a New Amusement park in Khulna City, Bangladesh
Amusement park is not only a source of entertainment but also a vibrant source of profit for a country. Rapid economic growth along with evolving of service sector espouses a substantial number of people who have regular income with diversified need. Among those needs entertainment plays a very important role. Because today’s people are very much concern about their mental health. They are aggressively active in entertainment market in order to maintain as well bring something new to their busy and rigid life structure. On the other hand, already structured Bangladesh theme park sector cannot no longer rely on centered leading due to immense competition and rapid evolving global market. It needs to be spared throughout the country. In order to earn handsome profit as well as ensure continuous growth, any entertainment sector needs to find new areas for providing service. Starting a new venture with new items with latest technology, extreme customer care and promptness in all area of operation can be finest solution of it. Today’s very much competitive business world it has become the toughest task to achieve customer satisfaction through quality service. In case of starting a new business and survive by competing with the prevailed sectors is more difficult. Because in every steps the customer will compare the aspects or offering of the current sectors with the new one. To maintain customer satisfaction it is necessary to understand the perception, attitude, expectation, psychology and motivation about a particular issue. considering this, in the very challenging environment any organization needs to keep the improvement flow smoother and marketing properly through effective planning and execution of conception, quality pricing and promotional campaign and selecting the exact distribution channel. The thorough evaluation will help to understand about the reason behind starting such venture, its specialty, operation and the acceptance of the park through the meas
