Merger, Upskilling, and Reskilling of the Sales-Marketing Personnel in the Fourth Industrial Revolution Environment: A Conceptual Paper

Merger, Upskilling, and Reskilling of the Sales-Marketing Personnel in the Fourth Industrial Revolution Environment: A Conceptual Paper

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Freddy Mgiba

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University of the Witwatersrand

Merger, Upskilling, and Reskilling of the Sales-Marketing Personnel in the Fourth Industrial Revolution Environment: A Conceptual Paper

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Abstract

The study aimed to analyze published articles that deal with the fourth industrial revolution, the possibility and advantages of the merging of the sales and marketing divisions, the need for upskilling and reskilling of personnel in these functional divisions, with specific emphasis on their implications to speedy response to customer requirements. A thorough Systematic literature review and the synthesis of the major themes identified resulted in a proposed research framework for use by academics and management practitioners. The review concludes that there is a need to merge the Sales and Marketing divisions, to upskill and/or reskill personnel from these divisions in order to maintain or to gain a competitive urge. The resultant conceptual framework will serve as a springboard for the reconfiguration of the Sales and marketing divisions and the proper positioning organizations to survive and to succeed in the fourth industrial revolution environment.

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No external funding was declared for this work.

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The authors declare no conflict of interest.

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How to Cite This Article

freddy.mgiba. 2019. \u201cMerger, Upskilling, and Reskilling of the Sales-Marketing Personnel in the Fourth Industrial Revolution Environment: A Conceptual Paper\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 19 (GJMBR Volume 19 Issue E5): .

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GJMBR Volume 19 Issue E5
Pg. 13- 23

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Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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GJMBR-E Classification: JEL Code: M37, M30

Submission ReceivedDecember 9, 2018
Peer Review Double Blind
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Accepted January 1, 2019
Published January 15, 2019

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October 18, 2019

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